Brands
Maybach teams up with Badshah for limited edition eyewear
MUMBAI: Global luxury brand Maybach Icons of Luxury has joined forces with Indian rap superstar Badshah for a limited edition eyewear collection that blends high fashion, music and cultural storytelling. It is the first time an Indian entertainer has co designed a global Maybach line, marking a milestone moment for both the luxury world and the country’s creative community.
The Maybach x Badshah collection brings together the rapper’s flair for bold individuality with the craftsmanship the brand is known for. The result is a fresh interpretation of two of Maybach’s signature frames The Artist III and The King III that have been reimagined with new colours, textures and narratives.
The collection features eight handcrafted pieces available exclusively at Eternity Lifestyles in India and through authorised Maybach Eyewear retailers worldwide. Prices start at Rs 2,79,150 for The Artist III optical series and Rs 3,23,300 for The King III sunglasses. The standout piece is the diamond studded snow camouflage The King III, crafted in just five units globally and priced at Rs 50,88,450, featuring 90 hand set diamonds.
The Artist III series draws from the world that shaped Badshah music. Sound wave patterns are woven subtly into the temples of the frames, creating a sense of rhythm and movement. Known for its clean, formal design, the silhouette gets an energetic twist with colours such as electric yellow and deep blue.
The King III series shifts the lens to India’s landscapes. A snow camouflage edition mirrors the icy calm of the Himalayas. A jungle inspired version nods to India’s forests and highlights the importance of wildlife conservation. The Tigers of India model brings a bright orange punch celebrating the country’s national animal.
The rare diamond studded snow camouflage design serves as the crown jewel of the capsule. With only five pieces created worldwide, it blends haute craftsmanship with high glamour turning eyewear into wearable art.
As India’s luxury eyewear market races toward a projected $1,721 million valuation by 2030, this collaboration positions Maybach at the centre of cultural influence and consumer aspiration.
Maybach CEOs Jutta Kahlbetzer and Wolfgang Thelen said the partnership was built on shared creativity and respect. They noted that Badshah’s artistic lens brings new diversity and modernity to the brand while deepening its engagement with India’s luxury audience.
Badshah called the collaboration a personal dream. He visited the Maybach atelier in Germany and described the craftsmanship as humbling and inspiring. Creating designs that balanced aesthetic appeal with comfort was a challenge he embraced, calling the experience “surreal and deeply rewarding”.
The rapper’s rising global fashion presence from Paris Men’s Fashion Week to New York and his trailblazing achievements in music including crossing five billion Spotify streams and delivering the biggest Indian hip hop tour in North America further amplify the impact of this partnership.
Maybach Eyewear is crafted in Germany using rare materials including titanium, diamonds, natural buffalo horn and 18 karat gold. The brand has a history of iconic collaborations including a special edition line created for legendary music producer Quincy Jones in 2014.
The Maybach x Badshah collection now adds a new chapter to that legacy blending precision engineering with cultural expression and making luxury feel a little more personal and a lot more exciting.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
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