Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 15 May 2008 – 28 May 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Essar Group (Corporate business) | – | Maxus | 350 million |
Pragya TV | – | Allied Media | 100 million |
Creative | |||
| Birla Sun Life (Insurance business) | VGC | Bates David Enterprise | NA |
| Birla Sun Life (Mutual Fund business) | JWT | NA | |
| Axiom Estates | – | Bates 141 (Kolkata) | NA |
| Blue Foods | – | Focus Communications | 40-50 million |
| Clay Telecom (telecom solutions) | – | Everest Brand Solutions (Delhi) | NA |
| HP (Imaging and Printing business) | Publicis India | BBDO Worldwide | 100 million |
| KEI Wires & Cables | Dentsu Communications | Innocean | 70 – 80 million |
| Khadim Group | O&M Kolkata | Bates 141 | NA |
| Lotte India (candy business) | JWT | Rediffusion DY&R (Chennai) | 200 million |
| Peter England People | – | Orchard Advertising | 80-100 million |
| The World Trade Park (real estate) | – | Noshe Oceanic | 100 million |
Creative & Media | |||
Galgotias Educational Institutions | – | Noshe Oceanic | 100 million |
IL&FS Investment | – | DDB Mudra | 200 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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