Max Protein, a brand of protein powder, has partnered with actress Mandira Bedi for the launch of its new plant protein powder and their latest campaign ‘Max you effort, naturally’.
To create awareness about its plant protein, the brand has launched a film featuring Bedi. Conceptualised by Schbang, the film highlights how the plant based protein powder delivers max performance without compromising on the taste.
Narrated through a ‘behind the scenes’ lens, the film starts with Bedi on a shoot, working out for a scene. Known as an advocate for a healthy lifestyle, Bedi always gives her ‘Max’ while working out. Even after the director says “cut,” Bedi continues to work out, out of habit. The director notices that she is drinking protein and asks her about it. Bedi says that plant protein is just like her, naturally giving max, whether in taste or performance.
Commenting on the product, Bedi said, “Max Protein plant protein is a game changer for me. I love that it’s plant based and free from dairy, gluten, and making it easy for me to incorporate into my diet. And with its delicious flavours, it’s the perfect way to treat me while supporting my health.”
Max Protein CEO Vijay Uttarwar said, “Mandira Bedi just keeps up and suggests to max your efforts naturally with Max protein plant Protein. Our plant protein is the perfect way to get the nutrients you need to stay healthy, energetic and focused, no matter what your fitness goals may be.”
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