Max Bupa assigns its creative mandate to Bates 141

MUMBAI: Max Bupa Health Insurance (MBHI), a joint venture between Max India and UK-based Bupa Group, has roped in Bates 141 to handle its creative account.
The agency won the account following a multi-agency pitch.

Max Bupa had called for a creative pitch approximately two months ago. It was looking at crafting a 360 campaign that would exploit all media platforms including print, television, OOH and Internet.