MUMBAI: Mars is reaching for the stars in beauty. The fast-growing Indian cosmetics brand has appointed Anmol Sahai Mathur as its new vice president of marketing, signalling its intent to move from challenger to household name.
A seasoned marketer with more than a decade of experience, Mathur has built a career at the crossroads of digital storytelling, influencer partnerships and brand strategy. He has worked with platforms such as Triller and Eloelo, and most recently led digital marketing at the open network for digital commerce (ondc).
Speaking on his appointment, Mathur said, “Mars has always stood out with its bold, inclusive approach to beauty. I look forward to creating campaigns that mirror the spirit of our consumers and strengthen the brand’s position as a go-to choice across India.”
Having worked with Mars before, Mathur is no stranger to the brand’s core ethos of affordability, innovation and quality. His return, according to the company, is about deepening consumer bonds and driving digital-first growth.
Mars cosmetics, business administrator, Rishabh Sethia said, “With Anmol’s deep understanding of our brand and his digital expertise, we are confident he will lead the next phase of growth and help us connect even more meaningfully with consumers.”
In his new role, Mathur will focus on sharpening brand identity, building out Mar’s digital presence and crafting emotionally resonant campaigns under the company’s “make-up for everyone” vision.
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