Mars appoints Nitin Guleria as head of media to lead global strategy

MUMBAI: Mars has announced the appointment of Nitin Guleria as its new Head of Media, effective September 2025.

With more than 15 years of experience across global media, marketing, and communications, Guleria brings a wealth of expertise to the role. He joins Mars from Samsung Electronics, where he served as deputy general manager for over seven years, leading media and marketing initiatives across mobile and consumer electronics.

Prior to Samsung, Guleria held leadership positions at Groupm’s Essence, where he directed cross-media planning for Google’s hardware division, and at Interpublic Group’s Cadreon, specialising in programmatic media strategy. He began his career with Optimise Media Group and Shoogloo, gaining early experience in business development, client servicing, and performance-driven marketing.

At Mars, Guleria is expected to strengthen the company’s media strategy, drive integrated communications, and deliver impactful consumer engagement across key markets.