MUMBAI: In a move that signals the rise of Ludhiana as a luxury hospitality hotspot, Marriott International and Vardhman Amrante, an Oswal Group venture, have signed a deal to bring the globally celebrated Westin Hotels & Resorts brand to Punjab.
The 200-key property, to be developed at an estimated cost of Rs 260 crore, will be Ludhiana’s first Westin, a brand known for its wellness-first, rejuvenation-focused philosophy. The signing ceremony took place in Delhi, with senior representatives from both sides sealing the partnership.
Ranju Alex, regional vice president – South Asia, Marriott International, said the Westin Ludhiana would “redefine excellence in guest service” while giving travellers a place to “be the best version of themselves, even on the move.”
Adish Oswal, chairman, Oswal Group, called the project the “crown jewel” in their hospitality vision, aiming to make Ludhiana a luxury destination for both business and leisure travellers.
Situated just 20 minutes from Ludhiana Railway Station, 1.5 hours from Chandigarh International Airport, and within striking distance of the upcoming Halwara Airport, the property is designed for maximum accessibility and upscale indulgence.
Expected features include Westin’s signature Heavenly Spa, WestinWorkout Fitness Studio, a swimming pool, and multiple dining venues, along with a lavish executive club lounge. The hotel will also boast expansive banqueting facilities and a lush outdoor lawn for events.
With Ludhiana’s growing clout in trade, logistics and manufacturing and increasing appetite for elevated experiences, this Westin opening underscores Marriott’s bullish stance on India’s tier-2 growth markets.
Wellness, it seems, is boarding the Shatabdi and heading north.
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