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Market sentiments, ad volumes to go up with Onam

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NEW DELHI:  Indiantelevision.com’s marquee virtual conclave exploring the scope of growth in Kerala ad market during the upcoming festive season, starting Onam, “The Comeback of Kerala: Onam Returns” wrapped up Wednesday noon with an impressive lineup of speakers sharing their deep insights into the market. The show expressed great hopes and positivity towards markets across the country picking up post-Onam but with a certain air of caution in people’s minds. 

The virtual event kickstarted with a riveting address by Indiantelevision.com Group founder, CEO, and editor in chief Anil Wanvari following which BARC India CEO Sunil Lulla presented exclusive data on the market highlighting some of the key pre-Covid2019 and Covid2019 trends and an overview of the previous three Onams in the state. 

He indicated that as Kerala has already started witnessing a growth in ad volumes, going 10 per cent up in the month of July’20 as compared to Jan’20, the trend will continue to be so if the production-supply chains keep picking up. However, for ad revenues to grow, it will take some more time, probably the market will reach pre-Covid2019 levels in 2021. 

After Lulla’s insightful presentation, next in agenda was a panel discussion on “Unlock 3.0: The National Perspective–Are Brands And Consumers Ready ” moderated by TAM Media Research Pvt Ltd CEO LV Krishnan. Sitting on the panel were ITC Ltd head media and PR Jaikishin Chhaproo, Godrej Consumer Products Ltd head of media Subha Sreenivasan, Initiative CEO Vaishali Verma, Wavemaker India VP Kishan Kumar Shymalan and Zenith India CEO Jai Lala. 

Chhaproo shared that despite Onam being just around the corner, there hasn’t been any noticeable spike in sales and the market is still dealing with logistical issues. Sreenivasan, however, showed positivity indicating that things will slowly pick up. 

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Lala opined, “The need of the hour is to work together ever before. We need to get information at the ground level. The engagement has to be very deep; TV and newspapers have been impacted which need to get back to their pace."

The panel agreed that digital is set for double-digit growth this year while for other sectors it is going to be a slow trail in the coming months. 

Kumar Shyamalan said, “The H2 impact will be far lesser, and the next three months will be extremely critical to see how many opportunities we have while working together.”

The next panel discussed the retail and local perspective within the Kerala market as Unlock 3.0 begins. The session was moderated by Star Regional Business EVP ad sales Dev Shenoy and had Popular Motor World Pvt Ltd CEO Sujith Chandran, LG Electronics GM Sheebu David, Seematti CEO Beena Kannan, Maitri Advertising Works (P) Ltd director-operations Raju Menon, Mplan Media CEO and founder Parag Masteh, and Pittappillil Agencies MD Peter Paul Pittappillil. 

Addressing the challenges faced by various industries in terms of consumer behaviour, the panel noted that the biggest issue is restricted mobility, to address which they are investing in digital solutions. Masteh shared that this has led to a boom in e-commerce, especially in apparel and consumer electronics. 

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Pittappillil shared that while the overall sentiment around Onam is positive, he is not expecting performance similar to previous years. Kannan said that they are expecting 20-30 per cent growth. According to Menon, real estate is also showing positive movement in the middle-level. 

The final panel “Unlock 3.0: Understanding the Overall Brand Sentiments” delved into the greater local and national insights into the shifts expected to happen in the marketing and advertising markets in the coming few months. The panel was made interesting by some thought-provoking inputs shared by Blue Star Ltd VP–sales and marketing for cooling and purification products division C Haridas, Mathrubhumi Group national cluster head Sunil Nambiar, Lodestar UM IPG Mediabrands EVP Laya Menon, Asianet News Network Pvt Ltd VP Unnikrishnan BK, Malayala Manorama VP–marketing Varghese Chandy, and Zee Entertainment Enterprises Ltd south cluster head Siju Prabhakaran, moderated by Kalyan Jewellers independent director and L&K Saatchi and Saatchi former CEO and managing partner Anil S Nair. 

Haridas noted that though there is an air of caution, people will surely start spending from Onam but they will need the right kind of value and motivation.

Speaking about sentiments felt in the rest of the country and Kerala cluster Prabhakaran said, “Kerala showed the way to the rest of the country in terms of how to handle this crisis. Brand Kerala is in a very strong position. It has always managed to be in the national limelight. TV was only the choice so viewership was on the rise, but it couldn’t be monetised. Kerala was first to start the production, but I think we have seen a lot of resilience shown by us.”

You can catch up on the whole conclave here: 

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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