MUMBAI: Sheran Mendiratta Mehra has laced up her running shoes for a new race. The marketing veteran who helped build Tata Digital’s super-app to 100m-plus users has joined IndusInd Bank as chief marketing officer this September, leaving behind a six-year stint that transformed India’s digital commerce landscape.
At Tata Digital, Mehra wore multiple hats with characteristic stamina. As chief business officer since July 2024 and chief brand officer cum business head for hotels since April 2022, she orchestrated the brand strategy for one of India’s most ambitious digital ventures. Before that, she spent nearly three years as chief brand officer, shaping product design and brand identity from the ground up.
Her CV reveals her wide exposure to financial services and hospitality marketing. Six years at DBS Bank as executive director for group strategic marketing and communications, where she also championed social entrepreneurship through the bank’s corporate social responsibility arm. Stints at Dhanlaxmi Bank, Barclays and HSBC showcased her knack for turnarounds—she pushed top-of-mind recall to 52 per cent during Barclays’ India launch and co-led the country’s first mobile banking service, Hello Money.
Earlier pit stops included heading resort marketing at Mahindra Holidays, where she boosted wallet share by 25-30 per cent, and agency-side roles at Ogilvy & Mather and Lintas, where she cut her teeth relaunching Huggies with sales surging over 15 per cent.
The 25-year marketing strategist brings more than spreadsheets and campaigns to IndusInd. A distance runner for over a decade, Mehra champions the notion that peak performance in the boardroom and on the trail aren’t mutually exclusive. She’s vocal about mentoring female leaders in tech whilst maintaining her daily running practice—a fitting metaphor for someone who sees finish lines as starting points.
IndusInd just hired someone who runs towards challenges, not away from them.
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