MUMBAI: As homes glitter with lamps and families celebrate prosperity, Manipal Cigna Health Insurance has unveiled its festive campaign, ‘Health Insurance Jiske Paas, Lakshmi Maa Karein Waha Niwaas’, redefining the meaning of true wealth. The film underscores a simple truth, prosperity arrives with abundance, but it endures only when health is protected.
Against the backdrop of Diwali’s lights and rituals, the campaign highlights how health insurance safeguards families from financial distress, turning protection into a form of enduring wealth. Employing generative AI-powered storytelling, the film offers a unique perspective from Goddess Lakshmi herself, blending India’s cultural symbols with contemporary visuals and an unconventional musical score.
Manipal Cigna Health Insurance chief marketing officer Sapna Desai said, “We often pray to Goddess Lakshmi for prosperity but forget that good health is the foundation of wealth. Millions in India still rely on out-of-pocket medical expenses, risking financial strain. By connecting this reality with Diwali, we hope to inspire families to protect their health as an investment in true prosperity.”
To extend the festive reach, Manipal Cigna has partnered with Zepto, delivering flyers carrying the campaign’s message to homes across seven major cities. This is complemented by outdoor billboards and digital activations, making it a fully integrated campaign that marries cultural emotion with modern technology.
Through this initiative, Manipal Cigna continues to champion the idea that health insurance is not just an expense, but a meaningful investment in the well-being and security of every family.
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