Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 27 May 2010 – 9 June 2010. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| Aadhaar‘s pilot phase [UIDAI] | – | DAVP | 500 million |
| Aegis Global Academy [Essar Group} | – | Vizeum India [Mumbai] | NA |
| Airtel | Madison Media | Madison Media | 3.5 billion |
| Gulf Oil Corporation Ltd [GOCL] | Crayons | Mudra Connext [Mumbai] | 200-220 million |
| IMN News [NewsX] | – | MPG | 300 million |
| Manappuram Finance | Lintas Media Group | Maxus | NA |
| Ramco Systems [Ramco Group] | – | Mindshare | NA |
| Star Health & Allied Insuraance | Network Advertising | Lodestar Universal | NA |
Creative | |||
| Aadhaar‘s pilot phase [UIDAI] | – | Percept/H | 500 million |
| Era Landmarks Ltd [Era Group] | – | AMO Communications | NA |
| Ramco Systems [Ramco Group] | Fountainhead [Chennai] | Ogilvy | NA |
| Richfeel | – | AMO Communications | NA |
| Somany Tiles and Sanitaryware | Noshe Oceanic [Delhi] | Lowe Lintas | 100-130 million |
| Travel Masters India Corporation [TMIC] | – | Equus Red Cell [Mumbai] | NA |
| Wagon R | Hakuhodo Percept | Dentsu India | 100-130 million |
| A Star | Capital Advertising | 100-130 million | |
| Grand Vitara | 100-130 million | ||
| Maruti 800 | Lowe Lintas | 100-130 million | |
Creative & Media | |||
Nippo Batteries | Fifth Estate | 100 million | |
Sanyukta Developers Pvt Ltd [SDPL] | – | Vizeum India [Delhi] | 100 million |
| Carat Fresh | |||
| Posterscope | |||
| Isobar | |||
| Information compiled for period 18 Mar 2010 – 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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