MUMBAI: When the digital world calls, Madison Media answers with a double click and its newest hire is set to hit refresh on the agency’s future. Madison Media, part of Madison World, has roped in Vivek Das as chief digital officer, a role in which he will report to Ajit Varghese, partner and group CEO, Madison Media and OOH. With more than 20 years of experience spanning entrepreneurship, integrated media, and digital transformation, Das is no stranger to reshaping how brands connect with audiences.
Most recently, he was on the India leadership team at Essencemedia.com, where he helmed Google India and Southeast Asia WPP’s second-largest account globally. His résumé also features leadership stints at Mindshare and VML (formerly Wunderman), besides a CEO turn at Foxymoron. Beyond the boardroom, he mentors LGBTQIA+ professionals and startup founders, reflecting a commitment to inclusivity and new-age entrepreneurship.
Welcoming him aboard, Varghese noted, “Vivek joins us at a pivotal time… At Madison, we are building an AI-first planning framework and embedding digital-first thinking into everything we do. His rich experience makes him the perfect leader to accelerate this journey.”
Das added his own perspective: “I am thrilled to join Madison at a time of great opportunity and change… In the era of platforms, LLMs, and Artificial Intelligence, I look forward to strengthening Madison’s leadership in new media and enhancing the value we bring to clients and the industry.”
For Madison, this appointment isn’t just about filling a role, it’s about future-proofing its position in a market where AI, creativity, and consumer-first strategies are rewriting the playbook
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