MUMBAI: What’s harder, finishing a 20-dish feast or pronouncing “Erissery” without fumbling? This Onam, Lunchbox is spicing up celebrations by offering both: a Mini Onam Sadhya delivered nationwide and a quirky Pronunciation Challenge that could win you a trip to Kerala. Traditionally, the Onam Sadhya is a vegetarian banquet of over 20 dishes served on a banana leaf from the creamy Kaalan to the subtly spiced Avial. LunchBox is packaging this cultural spectacle into a homely yet festive offering that travels from Kerala kitchens to tables across India.
For non-Malayalis, names like Thoran, Olan, and Erissery often trip the tongue, so LunchBox turned it into a nationwide game. Every Sadhya order comes with a sleeve featuring dish names and a QR code leading to an AI-generated video of King Mahabali himself teaching you the right way to say them. Diners are then invited to record a 15-second voice note and send it via Instagram DM for a chance to win.
The prize menu is as generous as the feast:
● Grand Prize: A couple’s all-expenses-paid trip to Kerala (flights, hotels, breakfasts).
● 2nd & 3rd Prize: Staycations for two couples in Kerala.
● Holiday vouchers worth Rs 5,000 for two winners.
● Rs 500 flight discounts for 16,000 customers on domestic routes.
The travel rewards come through LunchBox’s exclusive tie-up with Easemytrip.
Explaining the concept Rebel Food CMO Nishant Kedia said: “Onam is about joy, unity, and sharing. The Pronunciation Challenge goes beyond food, it builds connections, sparks laughter, and opens the festival to everyone.”
For foodies in Mumbai, Bangalore, Chennai, and Hyderabad, the competition adds another festive layer to the banana-leaf banquet. And for those simply craving comfort food, LunchBox’s chefs have ensured the Sadhya still feels like a slice of Kerala, no matter the pin code.
With flavour, fun, and even free holidays on the plate, Lunchbox has ensured that this Onam celebration is anything but ordinary.
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