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LS elections: Mumbai shows the finger

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MUMBAI:  It’s been 20 days since the largest democracy in the world started polling. Half of the country has already undergone the process while a few more wait eagerly to get inked.

 

These elections unlike the others in the past are different. Thanks to the role media played this time around. Political parties of course didn’t leave any medium to woo people to vote for them. From television to online, their presence was and still is everywhere. What is more interesting is that even television channels – general entertainment as well as youth – along with print told people to step out and vote.

 

In the sixth phase of polling, Mumbai, the financial capital of the country, was supposed to make a difference. Today almost 18 crore voters from whooping 117 constituencies, which comprised 11 states and one Union Territory went out for polling. 

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While Bihar witnessed 60 per cent voter turnout, Jharkhand-63.4 per cent, Madhya Pradesh-63 per cent, Assam-71 per cent, Puducherry-82 per cent, West Bengal- 81.42 per cent, Uttar Pradesh-58 per cent, Rajasthan-59 per cent, Chhatisgarh-65 per cent and Tamil Nadu saw a 73 per cent voter turnout. The six constituencies of Mumbai witnessed the lowest voter turnout amongst the lot- 53.1 per cent.

 

And this after all the efforts taken by both the television channels and the brands, who went out and out to woo the voters of the city. 

While the celebrities stepped out of their comfort zones and happily got clicked with their inked fingers, it was the common man of the city, who did not show up in the polling booth, and not like it was expected. The only saving grace, that by the end of the day, the city had recorded a 53.1 per cent voting turnout.   

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Looks like in the city of dreams, many didn’t want to wake up from their sleep and go out in the scorching heat. And this, even after most companies including a few media houses were shut as it wanted people to vote.

 

Though, many in the city may rejoice over the better performance as compared to the last Lok Sabha polls, reality is that an even better voter turnout was expected from the city. And it is perhaps, the lowest amongst the states that have cast their votes so far.

 

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Somehow the city and its citizens that don’t get tired of cribbing, doesn’t cast its vote. The reason (educated) some feel is that what difference will it make? For them, the policies made by the government are made for the poor and the rich and the middle class is bound to suffer no matter who comes to power.

 

While there are still a few who want to vote but couldn’t find their names in the list. They are tired of the officials and the process. A few also feel that at least in Mumbai, the political connect is missing. “The old style of campaigning has been taken over by twitter and electronic media, and so that personal touch is missing,” says an executive from the media house, who couldn’t vote since his name was not in the list.

 

In fact if a few have to be believed, one entire housing society, which comprises some 8,000 plus houses in the North West part of Mumbai, could not find their names in the voting list. “They have lost so many votes by this,” adds a source from the industry.

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But at least some did go out and get inked.

 

When we contacted RK Swamy BBDO chairman & MD, Srinivasan K Swamy, he said, “Yes, I did vote. I got to understand that many names were taken off the voter list from various booths. These were people who have voted in the past. Though they had their voter’s ID card they weren’t allowed to cast their vote.”

 

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Colors CEO Raj Nayak too showed off his inked finger but feels that today people have become insensitive and selfish. “It’s all about ‘I, me, myself’. They won’t make the effort to vote but then they will be laid back and criticise the government. I don’t think any other country in the world can have such a smooth process of voting such as in India. The staff is courteous and the police do their job well. It hardly takes time to go and cast your vote!”

 

Curry-Nation founder Priti Nair mentioned, “Frankly, I thought there was huge buzz about voting this time and genuinely thought a lot more professionals are all enthusiastic about voting. I am quite shocked at this turn out.”

 

DDB MudraMax OOH, Retail and Experiential president Mandeep Malhotra said, “Yes I did cast my vote and I am really sad on the turnout. While Bollywood and cricket celebrities did show up on the polling booth, where were the others? It is sad to see that this is how the city responds to a once in a five year event.”

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Samyak Chakravarthy of Operation Black Dot feels that though slowly the turnout did improve but the youth turnout was still less in comparison to the total size of electorate per booth, “and this is worrisome.”

 

He along with his team through the initiative Operation Black Dot tried motivating people, especially the youngsters to go and fulfill their duty. Many youth icons too supported the initiative.

 

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May be the next time the city goes out for voting, more push and initiatives will be needed to get the city voting: How about taking the electoral machine to each house? Is the Election Commission listening?

Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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