MUMBAI: Valentine’s Day is an opportunity for both young and old to show their loved ones they care. While the occasion can be exciting for youngsters and newlyweds, for much older couples, it may seem a little stale. If you belong to the latter and Valentine’s Day just doesn’t seem to have the same kick as it once did, during the first few years of your marriage, it’s time to participate in ‘Pause To Cherish!’, a special Valentine’s Day digital campaign launched by Lotte Choco Pie under its (Lotte India’s) Lotte Fest initiative.
With an aim to create a new meaning to the spirit of Valentine’s Day in India, Lotte Choco Pie, with its first-of-a-kind campaign, #PauseToCherish, not only celebrates the long wedlock of seasoned couples, being “together-forever” for each other, but also lets them share their love for each other in a personal manner.
As part of this campaign, seasoned couples, married for more than two decades can send in their love, affection and care for their respective spouse in the form of a valentine wish/message.
Guess what! Lotte Choco Pie will print the message on a colourful letter card and deliver it for free to their respective valentine along with specially designed Lotte Choco Pie boxes on Valentine’s Day across the country.
Commenting on this campaign, Lotte India vice president Venkatesh Parthasarathy said, “For decades, Valentine’s Day is so strongly associated with youngsters in our country while it actually represents love, affection and friendship without any age barrier. We are truly excited to celebrate the love of seasoned couples in our country which, I feel, will inspire the young. In this digital world, the old-fashioned way of expressing love in the form of letter cards can make these Valentines feel extra special and I am confident that through this campaign Lotte Choco Pie will make their enduring relationship more memorable.”
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