Mumbai: Patients are disadvantaged because they lack medical knowledge and have trouble navigating the complex healthcare system. To tackle this, Loop is building a new healthcare system from scratch which actively cares about people and is financially incentivised to keep them healthy. Combining insurance and primary care makes this possible.
With this goal in mind, the startup provides group health insurance plans from prominent insurers to companies, bundled with an instant, virtual care experience. Loop is the only insurance broker in the country with an in-house medical team, now totaling over 40 medical professionals on the payroll. This means members can directly extend preventive care, helping them manage chronic conditions like diabetes, hypertension, COPD, mental health issues, and more.
Indiantelevision,com caught up with Loop co-founder & chief revenue officer Amrit Singh to discuss and raise some key questions regarding the healthcare platform.
Edited excerpts
On Loop Health compared apart from other healthcare platforms in terms of its unique selling proposition
Loop Health is creating a new healthcare system by seamlessly merging health insurance and healthcare. They offer tailored insurance solutions, guaranteeing comprehensive coverage. But, their services extend beyond just insurance, providing each employee with a dedicated medical advisor, access to qualified specialists 24×7, providing data-driven healthcare insights on the Loop app. Their proactive health and wellness programs provide a superior healthcare experience, creating a healthier workforce.
The holistic wellness approach, encompassing physical, mental, and financial well-being, coupled with exclusive healthcare discounts on diagnostics and medicines, positions them uniquely in the market. Currently, Loop provides best-in-class health insurance and healthcare services to 600+ companies and 500,000 lives across India.
On Loop Health ensuring unlimited consultations with its in-house specialists
At Loop Health, they combine the convenience of technology with the personal touch of face-to-face healthcare. At the centre of their healthcare and insurance delivery is the Loop app. On the app, a Loop member can access 15+ medical specialists or chat with a medical advisor 24×7 (they respond within 30 seconds). These specialists are incentivised only to provide the best advice and care possible, not to generate revenue or make a profit.
If a physical consult is deemed necessary, Loop Health directs members to their highly-rated clinics spread across 40+ locations, offering in-person consultations with experienced doctors. This dual approach forms their unique selling proposition, reshaping the conventional healthcare landscape into a more empathetic, responsive, and effective one.
On the elaboration of the curated wellness sessions offered by Loop Health and various topics or areas of well-being covered through these sessions
Loop Health’s curated wellness sessions are a testament to their holistic approach to well-being. These sessions encompass several areas, striking a balance between physical, mental, social and financial health. Engaging doctor talks demystify complex health topics, while programs on physical fitness and mental wellness foster a healthier, happier workforce. They embrace the importance of social well-being, offering initiatives for community engagement. Specific wellness sessions cover critical areas like disease management, diabetes care, hypertension management, and women’s wellness. Additionally, preventative diagnostic testing and on-site health check-ups are a staple, along with vision and dental assessments. Their at-home check-ups take personalised care to a new level. Not to be overlooked are their unique wellness engagements like the Global Stepathon, safety programs, and financial well-being initiatives. Coupled with unlimited mental health consultations and a smoking cessation program, Loop Health’s wellness sessions are not just meetings – they are transformational health experiences.
On Loop Health ensuring personalised healthcare experiences for its users
Loop leverages 100+ health data points that are captured using a combination of the Loop app and intervention programs like health camps and check-ups, to design personalised nudges and care plans for their members. Loop Health’s commitment to personalised healthcare revolves around creating tailored experiences that address individual needs and lifestyles. On one hand, they ensure personalization through comprehensive insurance solutions, flexibly tailored to fit any company’s needs. By securing competitive rates from the most trusted insurers in the market, they ensure the insurance is as unique as the client company.
During life’s critical moments, their Claims & Hospitalisation Support provides high-touch and empathetic assistance, with a dedicated on-site claims advisor present for every hospitalisation.
On the other hand, their curated wellness sessions focus on diverse areas like physical fitness, mental wellness, women’s wellness, and social well-being. These sessions, coupled with informative doctor talks, ensure a robust support system for users. In their Diabetes Care program, individuals receive comprehensive screenings, regular testing, and doctor consultations to craft a custom care plan. Moreover, the dedicated diabetes coach offers daily lifestyle guidance, providing a hand-held journey back to health.
Their Parent Care program offers weekly senior doctor and physio advice, monitoring medication and lifestyle progress via their intuitive app. Similarly, the Hypertension Management Program tailors strategies for heart risk, including medication, diet, fitness coaching, and regular blood tests. Mental health is catered to through unlimited personal therapy sessions and group wellness workshops, focusing on stress management, work-life balance, and more. Their Smoking cessation program provides personalized counselling over several months, helping heavy smokers manage stress and boost lung immunity. For financial wellbeing, they offer support groups, workshops, and focused sessions on financial independence. And for conditions like Sleep Apnea, they provide individual counselling, helping manage stress and anxiety, and balance nutrition.
On sharing some insights into Loop Health’s expansion plans
Loop has a strong presence across three regions in India – Pune, Mumbai, and Bangalore – and the company is expanding rapidly in Delhi-NCR and Hyderabad. Through their healthcare partnerships, they support more than 4000 pin codes across India. The businesses they serve have a pan-India presence, ensuring Loop services are delivered to non-metropolitan cities. Because it’s important for any employer to bridge the gaps between healthcare needs and accessibility.
The idea is to help any company’s employees understand and use the available resources to seek quick medical help when they need it the most and enhance employee well-being across all locations.
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