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Livpure reminds us to sleep like a boss

Published

5 years ago

March 23, 2021

MUMBAI: To mark the occasion of World Sleep Day, Livpure Sleep reached out to some of India’s leading CEOs to learn about their sleeping habits. Surprisingly enough, the study found that, while shouldering the gigantic responsibility to grow their empires and hectic schedules, a majority of the respondents are managing enough sleep in day-to-day life.

Losing sleep over work might seem like a commendable characteristic, but it does have a significant impact on one’s physical and mental health. On the other hand, sound sleep leads to better productivity and concentration, lower risk of weight gain, greater athletic performance, and lower risk of heart disease, depression, and burnout. Contrary to how the lockdown phase has been with work from home overpowering the work-life balance, Indian CEOs have managed to find ways to compete with the ongoing stress and are also ensuring sufficient sleep cycles as a part of their daily routine.

From one of the few surveyed companies, Trade India’s COO Sandip Chettri follows a very disciplined routine and fixed work schedule. When asked if he experiences trouble falling asleep, he responded with, “No, as I practice yoga and meditation which helps me fall asleep easily.”

The insights collated by Livpure Sleep pointed towards the fact that most industry leaders prefer fixed sleeping hours and try to achieve a long and deep sleep. Most of the respondents, who were founders, co-founders, CEOs, etc, try to get an average of seven to eight hours of sleep. However, many of the leaders responded that they experience difficulty falling asleep since their mind is active. While some nights work thoughts disturb their sleep, this doesn’t happen every day.

Livpure Sleep CEO Pritesh Talwar said, “I think that if you are waking up fresh and energised, you had a sound sleep. I like to start my day early so I fall asleep between 10-11 pm and start my day at six in the morning. I have made it a point to follow the schedule to make sure that other things fall in line and now my body has also become used to it. If I am awake past 12, my body starts resisting and hints at getting to bed as it’s past bedtime.”

Along the same lines, dental startup toothsi co-founder Arpi Mehta said, “I’d advise everyone to follow a fixed schedule to avoid feeling tired throughout the day but, unfortunately, due to my lifestyle and commitments, I am not able to adhere to one. Being an entrepreneur, stress makes it hard to sleep. While I do wish to complete eight hours of sleep daily, sometimes it becomes impossible which is when power naps come to the rescue.”

Comic Con India founder Jatin Varma said, “For me, a minimum of six hours of sound sleep is necessary but eight hours is ideal. My sleep hours are generally fixed except for the weekends. But, travel affects my sleep and I have trouble sleeping a day or so after I come back home. Long, stressful workdays can also affect my sleep. Lastly, if I get stuck in an OTT binge, then my schedule goes for a toss.”

Through the survey, Livpure Sleep aimed to encourage better sleeping habits among Indians, while focusing on the country’s most prominent business leaders. The data collated will go a long way in helping people understand how important it is to get a good night’s rest.

Related Topics:Livpure Sleep like a boss

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Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks

Published

1 month ago

January 15, 2026

indiantelevision.com Team

NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.

At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.

“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”

One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.

AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.

Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.

Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.

Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.

Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.

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Publicis India appoints Sonal Verma as Arc Worldwide MD

Published

1 month ago

January 15, 2026

indiantelevision.com Team

MUMBAI: Publicis Groupe India has appointed Sonal Verma as managing director of Arc Worldwide India, handing the reins of its experiential and shopper marketing business to a leader steeped in live brands and real world storytelling.

Arc Worldwide, the Groupe’s specialist arm focused on experiences that nudge consumers from curiosity to checkout, sits at the intersection of creativity, commerce and culture. Verma’s mandate is to sharpen that edge as brands grapple with shorter attention spans and more complicated buying journeys.

Verma joins from Cheil India, where she spent nearly five years building and leading the brand experience practice, most recently as senior vice president and head of brand experience. Her career reads like a tour of India’s experiential landscape, with leadership roles at Momentum Worldwide, Percept D Mark, Blockkbuster Events and Showtime Events.

She has also held senior activation roles at Radio City and The Times of India, giving her a rare mix of agency, media and on-ground execution experience. The common thread has been simple: turning big ideas into moments people remember and talk about.

At Arc Worldwide India, Verma will focus on expanding the agency’s experiential and shopper capabilities, strengthening client partnerships and keeping the work firmly rooted in consumer behaviour rather than buzzwords.

With Verma at the helm, Arc Worldwide is expected to double down on ideas that live beyond screens and closer to everyday life. For an industry obsessed with clicks and scrolls, this is a reminder that sometimes the strongest connections still happen face to face.

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Barbeque Nation taps ‘milne ki bhookh’ to kick off the new year

Published

2 months ago

December 29, 2025

indiantelevision.com Team

BENGALURU: Barbeque Nation is ringing in the new year with a reminder that some cravings cannot be ordered online. The casual dining chain has rolled out a new film campaign, milne ki bhookh, pitching its restaurants as places to meet, reconnect and linger over food.

Set against a world of constant messages and missed meet-ups, the campaign leans into a simple truth: dining out remains one of the few rituals that still brings people together. Barbeque Nation positions itself as the excuse and the setting for real conversations, shared plates and unhurried moments.

Nakul Gupta, cmo at Barbeque Nation, says the brand has long been about shared celebrations. As the year turns, milne ki bhookh captures what he calls a growing hunger to meet, connect and spend time together, with food at the centre of that experience.

Created by Makani Creatives, the campaign comprises three films built around Barbeque Nation’s signature grills and desserts. The storytelling is deliberately sensorial, designed to spark cravings while nudging diners to step out and meet in person.

Pavan Punjabi, chief integration officer at Makani Creatives, says the idea stems from a familiar contradiction. People are constantly connected, yet meetings with loved ones are endlessly postponed. Milne ki bhookh, he says, is a gentle push to make time for real-life catch-ups, using food as the reason to come together, share a meal and create memories.

The campaign breaks on December 25 with the grilled prawns film and will run for two months, amplified across digital platforms. As the new year begins, Barbeque Nation is betting that the strongest appetite of all is not for food alone, but for each other.