MUMBAI: Listerine, has announced its official partnership with Kolkata Knight Riders (KKR) for IPL 2025, bringing a refreshing twist to the cricketing season. With over 95 per cent of adults in India suffering from cavities, according to the World Health Organization, this collaboration aims to highlight the crucial role of mouthwash in daily oral care routines.
KKR, one of IPL’s most popular franchises, is known for its spirit of excellence, teamwork, and passion qualities that align perfectly with Listerine’s mission to promote better oral health. Through this partnership, Listerine will leverage KKR’s massive fan base to raise awareness about preventive oral care, encouraging fans to swish their way to a healthier mouth.
Kenvue business unit head-essential health & skin health & oral care & VP marketing Manoj Gadgil said, “We are thrilled to partner with KKR, a team that resonates with millions of fans across India. In India, oral care is often neglected as part of the overall health regime, being largely curative rather than preventive. This collaboration presents a unique opportunity for us to engage with cricket enthusiasts to highlight the significance of a comprehensive oral care regime by brushing and swishing with a mouthwash as part of their daily routine as well as when on-the-go to ensure holistic oral care. With Listerine, germs will get clean bowled, one swish at a time!”
Listerine will feature prominently across KKR’s marketing campaigns, offering fans engaging content, promotions, and interactive experiences both on and off the field.
This partnership is more than just about cricket it’s about fostering a culture of oral wellness. With Listerine, fans can ensure their oral hygiene is match-ready, allowing them to cheer for their favourite team with confidence.
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