Digital Agencies
LinTeractive launches Deep Digitisation
MUMBAI: LinTeractive, the digital arm of MullenLowe Lintas Group, unveiled a proprietary framework named Deep Digitisation at a major regional industry event today, in Singapore.
Digital Transformation is a subject gaining currency, both as an opportunity and a cause-of-concern, across the industry over the past year. LinTeractive’s framework, Deep Digitisation, looks at re-imagining organizations for a digitized environment, leading to transformation as the outcome.
Eight months ago, the agency set up a task-force of technologists, designers, analysts and strategists, to develop approaches that could help large organisations evolve for a digitised environment. The team, led by LinTeractive EVP Sumanta Ganguly came up with several hypotheses and some prototypes that eventually led to the Deep Digitisation framework. The agency claims to have tested alpha versions of it with some of its existing clients to establish applicability and robustness.
MullenLowe Lintas Group — marketing services Group CMO and President Vikas Mehta said, “We’ve been in several conversations with clients about Digital Transformation over the past months. A pattern seems to be emerging, where a discussion with CMOs quickly evolves to include the CTOs and the CEOs as crucial players who need to come together to drive digitisation. While there are several offerings in the market that promise digital transformation, they come from either consulting or technology firms. Each has its own strengths, but almost all of them fall short of building an ecosystem around every company’s most important asset, its customers. This observation led us to start working on a model that could put users (including consumers), at the heart of an organisation’s digital ecosystem.”
Speaking of the launch, Ganguly said, “Most of today’s successful companies were born in an era of competition. They are organised around competencies and structured to create competitive advantage. Their digital pursuits are reflective of this reality where every department is driving multiple digital efforts simultaneously. But when you add them all up, it ends up with common gaps, as well as duplicated efforts. In an era of collaboration, the whole company needs to come together as one, and create a seamless experience for every user group. We’ve attempted to achieve that through Deep Digitisation. The framework helps companies reorganize around their existing structures and yet, have a unified approach to digital transformation.”
As per the Deep Digitisation framework – digital transformation is the outcome of an ecosystem of platform play that sets the stage for consistent innovation.
Applied to organisations, the approach is semi-structured and leads to a customised solution in each instance. As Ganguly puts it, “What we’ve seen with most use-cases so far, it’s about two-thirds constant where the modules are plug-and-play, and one-third bespoke. The customization varies depending on the scale, complexity and ambition of the company.”
Digital Agencies
Kunal Wanvari steps up as senior brand and digital marketing manager at Franklin Templeton India
MUMBAI: Franklin Templeton India has elevated Kunal Wanvari to senior brand and digital marketing manager, signalling a continued push towards data-driven brand building and digital-first engagement in a crowded asset management market.
Wanvari has spent nearly eight years with Franklin Templeton India, steadily rising through the marketing ranks. Prior to this role, he served as marketing manager and assistant marketing manager, working across brand strategy, content, digital media and campaign execution from the firm’s Mumbai office.
Before joining Franklin Templeton, Wanvari built his digital credentials at WATConsult, where he handled brand strategy and account leadership roles, and earlier at Kush Infosystems, focusing on SEO and performance marketing. His career began in sales and marketing roles, giving him a ground-up understanding of commercial storytelling.
A computer engineer by training with deep digital marketing expertise, Wanvari’s elevation reflects Franklin Templeton’s bet on hybrid marketers—equal parts brand, data and digital—as competition for investor attention intensifies.
Digital Agencies
PSB Xchange appoints Ankush Aggarwal as CXO, Sahil Sikka as CBO and CFO
MUMBAI: PSB Xchange, India’s digital marketplace for financial solutions and a flagship platform of Veefin Solutions Limited, has reinforced its leadership team with two senior appointments as it prepares for its next phase of growth.
Ankush Aggarwal has been named chief experience officer, bringing with him more than 20 years of experience across corporate banking and the SME ecosystem. In his new role, he will focus on shaping simple, seamless and results-oriented experiences for banks, corporates and ecosystem partners. Aggarwal has previously held leadership roles at Kotak Mahindra Bank, IndusInd Bank and SG Finserve, where he led initiatives across customer onboarding, credit processes, servicing operations and digital transformation.
Widely recognised for connecting technology, operations and business strategy, Aggarwal has consistently built scalable and compliant experience models. At PSB Xchange, his focus will be on strengthening platform thinking, governance and continuous improvement to enhance efficiency and customer outcomes.
Alongside him, Sahil Sikka joins PSB Xchange as chief business officer and chief financial officer. With over 15 years of experience in banking and financial services, Sikka has played a key role in building and scaling businesses. He was part of the founding leadership team at SG Finserve, where he helped create a listed NBFC, overseeing business strategy, capital planning, product development and governance. His work earned him the best CFO financial services award at the India CFO Awards 2024.
Earlier in his career, Sikka worked with HDFC Bank, Aditya Birla Finance and Kotak Mahindra Bank, driving growth across corporate banking and structured finance. In his dual role at PSB Xchange, he will focus on strengthening growth strategy, scaling operations sustainably and delivering long-term value through strong governance and collaboration.
Commenting on the appointments, PSB Xchange and Veefin Solutions Limited CEO Sorabh Dhawan, said the additions reflect the platform’s ambitions as it expands its engagement with banks and financial institutions. He added that Aggarwal’s experience-led approach and Sikka’s strategic and financial expertise will be central to driving sustainable growth and value creation in the years ahead.
Digital Agencies
Kisha Gupta takes charge as Infosys global head of brand
BENGALURU: Infosys has appointed Kisha Gupta as its new global head of brand, a move that highlights both her remarkable journey within the company and her unique approach to leadership. Having spent more than 13 years at Infosys, Gupta brings to the role a wealth of experience spanning brand building, academic relations, and large-scale event management. She assumes the position with a commitment to creativity, purpose, and heart, promising to steer Infosys’ global brand with care and vision.
Gupta’s career at Infosys is notable not just for its longevity but for the breadth of her impact. Since 2016, she has led the company’s global academic relations, collaborating directly with Infosys co-founder N. R. Narayana Murthy on flagship initiatives like InStep, the company’s global internship programme. Each year, InStep welcomes over 250 interns from more than 50 nationalities, offering them a chance to gain hands-on experience and exposure to cutting-edge technology projects. Beyond internships, Gupta has built strong networks with students, professors, deans, and chancellors from the world’s top 200 universities, positioning Infosys as a thought leader in global academia.
Her contributions extend to brand strategy and visibility, having designed social media campaigns, reviewed creative content, and represented Infosys at over 200 international events. She has also overseen large-scale corporate events, including Confluence and Connect, and led the redesign of Infosys’ marketing floor to foster collaboration and agile working. This combination of strategic oversight and hands-on execution has made her a trusted figure within Infosys leadership, reporting directly to the CMO and working closely with the board and founders.
Beyond Infosys, Gupta has played a key role in nurturing the next generation of global leaders. As Chairperson of Aiesec in India, she works to provide students with opportunities for cross-cultural learning and to foster a more inclusive, diverse workforce. She has also attended the prestigious Stanford Graduate School of Business Ignite Program, further honing her business acumen and leadership skills.
Reflecting on her new role, Gupta expressed gratitude to mentors, colleagues, and her predecessor for their support. “If you are reading this, chances are you have played a part in my journey. That makes this moment as much yours as it is mine,” she wrote. With her proven track record in brand building, academia, and global engagement, Kisha Gupta is poised to take Infosys’ brand to new heights, blending creativity, purpose, and human touch in every initiative.
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