MUMBAI: Lintas Personal, the direct marketing and customer relationship management division of Lintas Integrated Marketing Action Group (IMAG), has appointed Suprio Guha Thakurta as president.
As a result, CD Mitra, who was Lintas Personal president until now, will be moving on to a new assignment.
Commenting on Guha Thakurta’s new role, Lintas India IMAG director Ashish Bhasin said, “Lintas Personal has done exceptionally well in both the direct marketing and CRM areas in the last one year and a lot of this has been driven by Suprio, so it’s a natural choice for us. Lintas Personal has gone well beyond its brief. Besides excelling in Direct Marketing, it has set up a strong CRM business, a web development business, an interest in proprietary call centres and is on its way to offering services to rest of the world.”
“Suprio, with his experience in advertising, software and direct marketing, is well equipped to drive the new expansion. Lintas Personal has won nine new clients and assignments over the last one year and has expanded its network nationwide. Their next challenge is to establish a footprint that services markets the US and Europe and I am sure, Suprio will achieve that,” he added.
Guha Thakurta is an engineer by training and an MBA from XLRI. After a successful career in advertising, he ran a software firm and then joined Lintas Personal two years ago as its western region head.
Lintas IMAG comprises Linterland (Rural Marketing), dCell (Strategic Design), Lin Opinion (PR), Advent (Events), Lintas Personal (CRM & Direct Marketing), Aaren Initiative (Out of Home), Lintertainment (Entertainment Marketing) and Lintas Healthcare.
Leave a Reply