Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 20 March 2008 – 2 April 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Amway | OMS | OMS | 150 million |
Business Standard | – | Lintas Media Group | NA |
Sony Corp | Lintas Media Group | Lintas Media Group | 1 billion |
Creative | |||
| Brand Factory (Future Group – retail brand) | Percept/H | Lowe | 150 million |
| Central (Future Group – retail brand) | 100 million | ||
| Business Standard | – | Lowe | NA |
| Consim Info (Bharatmatrimony.com, etc) | Network Advertising | Publicis Ambience | 500 million |
| International College of Financial Planning | – | Brand Curry | 50 million |
| Kings XI Punjab ( IPL- Punjab team) | – | McCann-Erickson | NA |
| Nutrine Confectionary | Mudra | JWT | 100 million |
| The Tourism Corporation of Gujarat | Grey Worldwide | Mudra (Ahmedabad) | NA |
Creative & Media | |||
Commonwealth Youth Games (To be Held in Pune) | – | Mercantile Advertising | 80 million |
| – | Clear Channel Advertising | ||
| – | Xebec Advertising (empanelled) | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
Leave a Reply