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Life OK the only gainer in wk 26

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MUMBAI: Hindi GECs seem to be on the losing side for week 26 of TAM ratings as most of them saw a drop in their GRPs. Life OK was the only gainer clipping an additional six GRPs taking its score to 142 GRPs (136 GRPs).

Star Plus continues to dominate the chart even after losing nine points taking its tally to 232 GRPs (243 GRPs). Last week‘s highest gainer Zee TV holds on its no 2 position with 197 GRPs (209 GRPs) followed by Colors with 184 GRPs which came down from 188 GRPs in week 26 putting them on the losing side.

Sony remained stable with 149 GRPs, continuing to stay at the fourth position while Life Ok, the only winner for the week, secured the fifth position. Once again, Sab went back to the sixth position when it rated 139 GRP (138 last week).

Coming back to Numero uno Star Plus, Diya aur Baati Hum proved to be the star yet again when it rated 3.5 TVR (3.7 last week). Another prime time show, Yeh Rishta Kya Kehlata Hai remained stable at 3.0 TVR. Pyar Ka Dard Hai rated 2.9 TVR (2.8 last week) and Saathiya also lost 0.2 points rated 2.9 TVR (2.7 last week). The late night show Veera saw a drastic drop of its TVR from 2.3 TVR (3.0 last week). Wonder why the audience suddenly stopped watching the antics of Veera and her brother. The reality show India‘s Dancing Superstars maintained its viewership at 1.8 TVR on Saturday but could not cope with it on Sunday as its TVR fell to 1.5 TVR (1.8 last week). New show Meri Bhabhi saw a slight growth, taking its score to 2.0 TVR (1.9 last week).

Zee TV‘s new reality show DID Super Moms lost few points to the chart taking its tally to 3.3 TVR (3.5 TVR) on Saturday and 2.6 TVR (2.7 TVR last week) on Sunday. Its fictional offering Qubool Hai maintained stability generating 3.4 TVR, Sapne Suhane Ladakpan Ke rated 2.3 TVR (2.6 last week). The reality peep show Connected Hum Tum witnessed stability with a 0.7 TVR. New historical show Jodha Akbar generated 1.8 TVR (2 last week). The Ranbir Kapoor starrer Barfi! that aired on 23 June generated a 2.1 TVR in the afternoon and 0.9 TVR in the evening.

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Colors slipped to No. 3 as its popular celebrity dance reality show Jhalak Dikhhla Jaa generated a 2.3 TVR on Saturday (2.1 TVR) and 1.7 TVR on Sunday (1.8 TVR). Fiction shows on Colors seem to be dragging. Thus, Balika Vadhu witnessed stability when it rated 2.5 TVR, Madhubala- Ek Ishq Ek Junoon, also shed ratings and closed at 2.2 TVR (2.4 TVR) and Uttaran rated 2.0 TVR (2.2 TVR). New comedy show Comedy Nights with Kapil saw a fall closing at 2.8 TVR (3.4 TVR) on Saturday and Sunday.

Fourth placed, Sony Entertainment Television‘s long running crime series CID witnessed a slight growth as it rated 2.2 TVR (2.1 last week). Crime Petrol managed to remain stable rating 1.8 TVR. On the other hand, Comedy Circus ke Ajoobe rated 1.3 TVR. Its new historical show Maharana Pratap saw an improvement of 0.4 TVR, generating 1.8 TVR (1.4 last week).

Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s all new Indian Idol Junior (IIJ) notched up taking its score to 2.4 TVR (1.8 last week) on Saturday and rated 1.3 TVR on Sunday respectively. Cricket fever is definitely not losing out on the audiences when Sony aired ICC Champions Trophy Final India vs England which clocked a 2.4 TVR.

Fifth placed, Life OK‘s top series Mahadev rated 1.8 TVR (1.9 last week). The new fiction show Do Dil Ek Jaan increased its score to 0.8 TVR (0.6 TVR). Savdhan India generated 1.3 TVR (1.2 last week).

Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 3.4 TVR (3.5 TVR). Chidiya Ghar saw a marginal improvement when it scored 1.6 TVR (1.4 last week). Other fictional shows witnessed a marginal rise and fall as well.

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Sahara rated 19 GRPs (20 last week), but it still continues to be at the bottom.

In the movie channels genre: Zee Cinema saw a rise, reporting 104 GRPs (100 last week); Star Gold fell to 101 TVR (109 last week and Movies OK was at 48 GRPs (55 last week). On the other hand, Max reported 117 GRPs (122 last week).

All in all, week 26 saw most of the Hindi GECs losing out their loyal audiences. How will it fare next week, let‘s wait and watch.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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