MUMBAI: Here’s a fashion story that truly shines from within! Libas, India’s leading ultra-fast fashion brand, has launched its 2025 festive campaign Roshni, a dazzling celebration of light, power, and the divine energy that every woman carries within.
Much like its name, Roshni (meaning light) glows with symbolism, honouring women as the embodiment of the Devi, balancing strength with grace. Drawing from Indian history and timeless tales, the campaign weaves mythology and modernity into one luminous narrative.
The accompanying festive collection captures that same spirit: flowy silhouettes, intricate embroidery, and sequinned details that sparkle with understated glamour. Crafted in plush velvet and silk, the pieces radiate regal charm, with prices ranging from Rs 2,000 to Rs 7,000. Think florals, shimmer, and everything that lights up the festive mood.
Speaking about the campaign, Libas head of marketing Nisha Khatr said, “With Roshni, we wanted to capture the true essence of the festive season: joy, strength, and light. India has always been a land of Devis, and this collection embodies that duality: gentle yet fierce.”
Available across Libas’ app, website, leading e-commerce marketplaces, and offline stores, Roshni invites women to celebrate not just the sparkle around them, but also the glow within.
Because this festive season, as Libas reminds us, light isn’t just something you see. It’s something you wear.
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