MAM
LG boycotts, Samsung grabs associate sponsorship on MAX
NEW DELHI / MUMBAI: After LG Electronics India, one of the title sponsors of the ICC Cricket World Cup, decided it would totally boycott Sony Entertainment Television (SET) as regards advertising because its “rates were too high”, bitter rival Samsung has grabbed that space.
Samsung India has become the associate sponsor on MAX in the home appliances category for the World Cup. “We got the deal after LG refused an offer (LG had first right of refusal being one of the official sponsors) from Sony,” Samsung India’s director, R Zutshi, told indiantelevision.com today during a press conference here to announce the company’s plans for this year and the first quarter targets it had set for itself as a fallout of the cricket fever which is likely to be unleashed in India.
He, however, refused to divulge the financial details of the deal with Sony.
Asked whether Samsung’s deal with Sony would clash with the interests of official World Cup sponsor LG India, Zutshi said, “Everything has been done as per ICC rules and regulations and we don’t think we will be flouting any rules (arising out of the ambush
marketing issue).”
According to Zutshi, “The company thought that a satellite channel is still a better deal as premium viewers would come on to SET MAX for premium cricket. However, we will buy some spots on Doordarshan’s terrestrial network too which will telecast the World
Cup matches.”
With the sewing up of the Samsung deal, six of the seven sponsorships on offer have been sold with the last one expected to be tied up by next week, Sony network ad sales head Rohit Gupta told indiantelevision.com. Pepsi has taken the presenting sponsor slot while the remaining are associate sponsorships, Gupta said. The associate sponsors are Hero Honda, two Hindustan Levers’ brands – Clinic and Close-Up – Samsung and one more “big advertiser” that Gupta was mum about, saying the deal only remained to be inked.
Gupta said that all the line ad inventory as well as the Extraaa Innings pre and post-match programming ads had been sold out.
Questioned as to what were the ad rates that Sony had managed thus far, Gupta said averaging it all out, spot buys had gone for about $ 7,000 per 30 seconds while the sponsorships were sold for $ 6,500.
Samsung budgets Rs 1250 million ad spend on sport for 2003 Cricket seems to be the peg around which Samsung India’s first quarter targets have been set. “We plan to optimise our sales in the Q1 of 2003 and colour TV sets would be the main thrust area,” Zutshi said, adding that the company is targeting selling some 2.3 million CTV sets as against 1.2 million sets during the same corresponding period last year.
The company is also targeting sales of Rs 28 billion for its consumer electronics and home appliances business in 2003.
Pointing out that Samsung India will be spending about Rs 1.25 billion in 2003 on various sporting events, including the World Cup, as part of its media campaigns, Zutshi said, “For the company sports like cricket are always a priority.”
Asked whether Samsung would help in negotiating a solution for the bigger interest of cricket as the sponsorship deal involving Indian cricketers doesn’t seem to have been resolved fully yet, Zutshi said, “We have always been with the players and will do everything to see that nothing untoward happens.”
Further queried by indiantelevision.com whether any of the Indian cricketers who feature in the company’s ads or the BCCI or any other sporting body has approached Samsung India, Zutshi said, “Nobody has approached us yet.”
The cricketers who feature in Samsung ads include Rahul Dravid, Anil Kumble, V Sehwag and Harbhajan Singh.
The company, which has launched a new `Team Samsung’ campaign series minus the seven Indian cricketers, plans to effectively leverage the campaign during the year to raise brand awareness. The campaign is also being done in some local Indian languages (especially South Indian languages).
To cash in on the cricket fever and optimize CTV sales in the first quarter, the company has announced that its `Team Samsung India First Offer’ for the CTV category.
This promotion, valid from 15 January to 25 March, 2003, will offer various prizes to customers buying Samsung TV sets. The total value of the gifts is Rs 250 million, while the total cost of the promotion is worth about Rs 300 million. Rival LG meanwhile, is putting down even more ad bucks on this World Cup. Ganesh Mahalingam, general manager (marketing), has been quoted as saying Rs 350 million will be the ad spend for the World Cup.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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