Mumbai:- Lenskart, India’s leading eyewear retailer, is excited to announce the launch of its groundbreaking Augmented Reality (AR) Try-on filter on Instagram. Furthering their cutting-edge technology that allows customers to virtually try on thousands of eyewear catalogues without the need to visit a physical store, the new filter aims to re-revolutionise the way people shop for eyewear.
With the introduction of the AR Try-on filter, Lenskart aims to boost its online penetration and presence across India, particularly in areas where physical accessibility to stores is limited. Customers can now experience the thrill of trying on different frames and virtually feeling them before making a purchase decision, all from the comfort of their own homes.
Research has shown that customers who use AR technology to try on products have a higher tendency to purchase and convert than the general audience. By providing customers with an immersive and realistic try-on experience, Lenskart reduces post-order complaints and size-related issues, ensuring a seamless and satisfactory shopping experience.
“We are excited to bring this groundbreaking AR Try-on filter feature to our customers,” said Lenskart co-founder Ramneek Khurana. “This technology enhances convenience and empowers customers to make more informed purchasing decisions. Our cutting-edge AR technology eliminates the guesswork, allowing customers to confidently choose the perfect eyewear that suits their style and preferences”.
The AR Try-on feature has already received an overwhelming response, with approximately 13 lakh installations per month and an impressive ~70 per cent of users trying and being impressed by the feature. By adding the filter feature in partnership with Meta on Instagram, a renowned leader in augmented reality technology, Lenskart aims to develop and integrate this state-of-the-art feature and tap their urban youth audience.
“AR has disrupted the way brands connect with consumers, and we’re excited to partner with Lenskart to launch exciting new filters for their followers and potential customers on Instagram. Our experience with brands across industries has shown that AR doesn’t just drive engagement but also delivers business impact for brands,” said Meta director, D2C, CPG & Auto (India) Saugato Bhowmik,”.
To set off the launch, Lenskart has collaborated with popular actor Vikrant Massey to kick off an exciting contest. Customers who try the AR Try-on filter and post their looks on social media, tagging @lenskart, will have a chance to win free Lenskart eyewear.
Lenskart’s AR filter add-on is set to revolutionize the way people shop for eyewear, bringing the store experience directly to customers’ fingertips. Download the Lenskart app today and explore the endless possibilities of virtual eyewear try-on.
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