Mumbai: Marketing communications group, Laqshya Media Group (LMG) has fortified its presence in the UAE and Gulf region with the expansion of its agency business. Elie Hankash has come on board as the head of its Dubai office. This move marks a significant milestone in LMG’s growth and reinforces its commitment to providing its clients with top-notch services in the region.
Hankash has joined LMG as general manager – UAE & Gulf and will be based at the Dubai office. He will report to Laqshya Media Group group CEO Atul Shrivastava. Hankash brings a wealth of experience, having worked in the advertising and media industry for 35 years. He was previously Regional Buying Director at MCN Group for 15 years and has held senior positions at Leo Burnett, Y&R, McCann Erickson, and Memac Ogilvy. He holds a bachelor’s degree in Marketing and Management from Memphis, TN, USA.
On this occasion, Shrivastava said, “We couldn’t be more excited to welcome Hankash to the Laqshya Media Group family! His extensive background in related fields is a game changer as we grow our presence in the UAE and Gulf region. Our expertise and experience make us confident that clients will warmly receive our tech-focused and innovative approach to out-of-home media and partners alike.”
“I am eager to bring my skill set to Laqshya and help drive the company’s growth in the UAE and Gulf region. We believe that the Middle East region is an important market for us, and we are committed to building strong relationships with clients and partners in the region,” said Hankash.
The new Dubai office will serve as a hub for Laqshya Media Group’s operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing. The company’s extensive portfolio of assets, combined with its cutting-edge technology and innovative approach, positions it as a leading player in the out-of-home media market. LMG’s move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide. Laqshya is already executing a number of campaigns in global markets through its alliance with some of the leading OOH agencies in Europe and the USA.
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