MAM
Kyoorius allows open jury for Kyoorius Creative Awards
MUMBAI: After two successful years, The Kyoorius Advertising and Digital Awards, which has been rebranded to Kyoorius Creative Awards in association with D&AD starting this year, has received a total of 1863 entries across the advertising, digital and media categories.
Figures shared by the company show that there is a jump of over 31 per cent from last year’s total of 1419 entries, while the number of participating agencies and corporates jumped 28 percent to 323 this year.
Moreover, organising body Kyoorius, the not for profit initiative by Transasia Fine Papers, has introduced Media Awards as part of the creative awards to highlight the innovation done across media in the country.
“I must compliment the Kyoorius team for keeping the media judging criteria in the similar space as the creatives, which makes the three criterias very sharp and clear,” said Media Jury member and Vizeum India MD Shripad Kulkarni, when attending one of the jury sessions which spanned between 4 to 7 May 2016. Jury members are expected to review, discuss and select the best of the best over the four-day jury session post which the organisers have also made arrangements for an open jury for the whole industry to come, review and discuss the entries.
While the growing number of participants and the inclusion of media as part of the creative award is a welcome move by the organising body, several within the jury feel that it will take a while for the industry to understand what the criteria for entering the awards is.
“Because it is the first year, I think the criteria has not been well understood by the participants. This entire space of creative media awards is very distinct, and therefore participants will need time to differentiate from the other awards they are used to entering. Rather than volume, it needs innovation and sharp focus. I guess next year we will see a dramatic shift in the type of entries,” Kulkarni added.
When asked if it made the job of the jury harder, Kulkarni added, “It definitely made it more tedious, but that is fine as all we had to do was to put more effort into understanding the entries.”
CEO Stephen Li who is also part of the media jury, candidly stated that he expected the quality to be higher. “There have been two or three interesting campaigns in the media jury entries we have seen so far, but there has been nothing that has jumped out and wowed us.” His word of caution for those who attempt to submit work on sensitive issues like women’s right, poverty and other social causes is to work harder on them and do the due justice to the subject. “As much as such topics pose one with opportunities, there is also a responsibility to do more compelling work,” Li pointed out.
The Kyoorius Creative Awards show will be held on 3 June, 2016 at The Dome (SVP Stadium), NSCI in Mumbai. The awards will be presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.
The full list of Media, Advertising and Digital jury are as follows:
Apart from Media Awards:
Jury Foreman: Mike Florence, Head of Planning, PHD Media
Steven Kalifowitz, Senior Manager, Brand Strategy, Twitter, APAC
Kartik Sharma, Managing Director, Maxus
Stephen Li, CEO, OMD
Swati Bhattacharya, CCO, FCB Ulka
Pat Law, Founder, Goodstuphx
Shripad Kulkarni, Managing Director, India, Vizeum (A Dentsu Aegis Network Company)
Digital Awards:
Jury Foreman: Ralph Barnett, National Creative Director, SapientNitro
Corey Cruz, Head of Creatives, Digitas LBi
Gary Steele, Executive Creative Director, TBWA
Karl Gomes, Chief Fanatic, Fanatics
Shormistha Mukherjee, Co-Founder & Director, Flying Cursor Interactive
Gauri Joshi, Unit Creative Director (Digital), Lowe Lintas
Debashish Ghosh, CEO Zee Digital and Director at India Web Portal
Advertising Awards:
Jury Foreman: Mr. R. Balki, Group Chairman, Mullen Lowe Lintas Group
Agnello Dias, Co-Founder, Taproot
Nima Namchu, Chief Creative Officer, Havas Worldwide
Tista Sen, National Creative Director, J. Walter Thompson
Ajay Gahlaut, Executive Creative Director, Ogilvy
Scott McClelland, Executive Creative Director Asia-Pacific, Bartle Bogle Hegarty (BBH)
Daniel Comar, Regional Executive Creative Director, Geometry Global
Scott Dungate, Creative Director, Wieden+Kennedy (W&K)
Marco Bezerra, Executive Creative Director, J. Walter Thompsons Dubai
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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