MUMBAI: Konica Minolta Business Solutions India is going full steam ahead with the second phase of its high-impact, high-visibility brand campaign — and this time, it’s hitting the metro tracks.
After testing the waters in Delhi and Mumbai earlier this year, the digital printing powerhouse is now scaling its campaign across six metros: Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata. Seven fully branded metro trains — decked out inside and out — will carry the company’s messaging to millions of daily commuters starting 23 June.
Under the themes ‘Shaping New Heights, Together’ and ‘India Prints on Konica Minolta’, the campaign turns everyday train rides into rolling billboards. While exteriors deliver striking brand visuals to city dwellers, the interiors feature immersive storytelling, showcasing Konica Minolta’s range of digital print and business solutions.
On this, Konica Minolta Business Solutions India Pvt. Ltd. managing director, Katsuhisa Asari said, “With this expansive branding exercise rollout, we are entering a significant phase of brand awareness across India’s most dynamic cities. Each train we brand is a mobile showcase of our technological edge. For our customers and our stakeholders, this signals that Konica Minolta is ready for the next phase of growth in India that is deeper, more integrated, and sharply aligned with the evolving business needs of tomorrow.”
This ambitious rollout adds serious heft to the company’s branding arsenal, building on earlier initiatives like Digital OOH, One PowerHouse, and Print Xpress. For Konica Minolta, it’s not just about printing — it’s about imprinting itself on the country’s business fabric, one metro ride at a time.
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