MUMBAI: Kia India is switching lanes in style and it’s bringing two seasoned drivers to the wheel. The carmaker has announced a leadership shuffle, appointing Sunhack Park as chief sales officer (CSO) and Joonsu Cho as chief business officer (CBO), signalling a bold new lap in its India journey. Park, who brings 28 years of global automotive experience, has worked across South Korea, the Middle East & Africa, and India, and now takes charge of Kia India’s sales strategy. His focus? Sustainable growth, tighter operational efficiency, and expanding Kia’s footprint in one of the world’s most competitive car markets.
Cho, with over 32 years of leadership experience spanning Australia, the UK, and Europe, will steer business strategy, production planning, exports, and alliances as CBO. His role puts him squarely in the pit crew for Kia India’s next phase of expansion, ensuring the brand accelerates with precision and consistency.
“This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market,” said Park, underscoring his intent to boost dealer networks and sharpen Kia’s sales edge.
Cho added: “Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”
The appointments reinforce Kia’s long-term commitment to India, where the brand has quickly carved out a premium niche since entering in 2019. With Park and Cho in the cockpit, Kia seems ready to keep the pedal pressed on innovation and growth in the fast-changing Indian auto landscape.
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