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#KhulkeBoloThankYou To Your Retail Employees Today!

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Trust for Retailers & Retail Associates of India (TRRAIN) and Retailers Association of India (RAI) today unveiled a striking campaign #KhulkeBoloThankYou in line with the upcoming Retail Employees Day celebrated on 12th December each year. With an aim to thank the retail associates for their relentless service all through the year despite the global pandemic, the thought-provoking campaign aims to spread awareness about their role and contribution in our lives. Driven with the goal of gathering 1 Million Thank Yous, the movement by TRRAIN & RAI is a step to empower the frontline warriors from the retail fraternity across the globe and in India who have assisted us with our everyday needs donning the warmest smiles and a humble namaste.

The 360-degree campaign launched with a digital film showcases people from all walks of life exchanging dialogue with their amiable retail associate/employee. Through a series of montages, we see various relatable instances of our interactions with our friendly kiranawala, delivery man, retail associates and so on assisting us with our requirements and always being a reliable source. Be it an urgent delivery request or an item tailored to your tastes, the film beautifully encapsulates their consistent services to us, even in such trying times. Conceptualized by Contract Advertising, the film encourages you to add two words to your shopping list this Retail Employees Day – ‘Thank You’ signified by the ‘hand-on-heart’ logo.

As part of this year’s campaign, TRRAIN has rolled-out a robust marketing plan which includes a mix of on-ground, social media, broadcast and PR-led activations. The same includes digital ad films, retail packaging, multi-media posts on social, shop and in-mall activations among others.

Speaking about the movement, Mr. B.S. Nagesh, Founder, TRRAIN said, “Since inception, our sole endeavor at TRRAIN has been to empower and uplift the retail employees by bringing a lasting impact in their lives. With Retail Employees Day, the idea is to give back to this community of our everyday heroes by recognizing their untiring efforts with the clarion call of #KhulkeBoloThankYou. Celebrating those who work tirelessly through the year, this year’s campaign aims to set newer benchmarks with the goal of gathering one million Thank Yous. With the movement now in its tenth year, we strongly urge all brands and the people across the country to extend a warm gesture of gratitude to their retailers thus taking the initiative to the next level.”

Sharing his views, Bijou Kurien, Chairman, Retailers Association of India said, “Being an industry-first initiative, it gives us immense pride to have spearheaded a movement that now has global recognition. Over the years, the movement has garnered tremendous support from leading brands, industry leaders, celebrities as well as people from all corners of the country and globe, who have each echoed our shared vision. It is these little gestures that go a long way in making a difference in the lives of a 43 million strong retail employee community in India.”  

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Sharing his thoughts, Damodar Mall, CEO, Grocery Retail, Reliance Retail, said, “RED 2020 is unique because the world of retail, indeed the world of everything changed in this year. It is special to me because every Retailer, Retail associate and Delivery partner stepped up beyond regular call of duty to support the citizen families right through the crisis of pandemic. I learnt my lessons of customer centricity from the neighborhood stores and a sense of societal duty from the employees who put customer families ahead of their own.

A retailer myself, my heart swells with pride that I am part of these champion teams. With a resolve to continue our work to serve the community, this year, with an extra power of good in my voice, I say #KhulkeBoloThankYou. Join me in saluting everyone associated with the retail profession today.”

Sharing his views, Rohit Srivastava, Chief Strategy Officer (CSO), Contract India said, “Retail employees hear thousands of requests, demands & pleas from customers every year; and it's amazing how they yet manage to cater to each and every one of these – with amazing consistency and a ready smile. It is this simple thought that anchors our creative campaign for RED 2020. This year, of course, they have been outstanding frontline warriors too, responding to customer needs & calls and delivering to millions of doorsteps – in the face of personal risk & an infrastructure, quite under-prepared for a pandemic of this scale. This makes this year’s celebration of Retail Employees’ day, even more, meaningful and special.”

Conceptualized in 2011 with a humble 20,000 joining in the movement, Retail Employees Day has grown manifold to now being recognized and having a global footprint. Celebrated across five countries viz. Turkey, UAE, India, Philippines and Bangladesh, the movement now enters its 10th glorious year of creating awareness and empathy for the retail community with #KhulkeBoloThankYou. Over the years, the RED has garnered tremendous support from 1000+ brands in India including Shoppers Stop, Reliance Retail, Future Group, Arvind Fashion along with 100+ malls and 8.5 lakh SMEs.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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