MUMBAI: After over 15 years of sharpening Victorinox India’s digital chops, Keval Parekh has officially levelled up—taking charge as general manager – eBusiness at the premium Swiss brand’s Indian operations.
A mainstay at Victorinox since 2010, Parekh has played a pivotal role in scaling the brand’s online presence—liaising with e-commerce giants, crafting sleek digital campaigns, and securing B2B deals with multinational corporates. From handling marketplace strategy to steering website development, he’s been the digital Swiss army knife the brand needed.
Before his Victorinox innings, Parekh built his financial edge at ICICI Bank, where he drove forex solutions for multinationals and managed rural micro-banking initiatives. Earlier stints at Kewal Kiran Clothing and Print Electronics gave him his grounding in retail and B2B sales.
Now, as GM – eBusiness, Parekh’s challenge will be to take Victorinox’s digital operations to the next gear—navigating a cluttered marketplace with the brand’s signature precision and flair.
The message is clear: Victorinox isn’t just about sharp blades—it’s now about sharper digital growth.
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