MUMBAI: When science meets stardom, the glow is hard to miss. Marico Limited has announced actor Fatima Sana Shaikh as the new brand ambassador for its Kaya range of skincare products, bringing together 20-plus years of dermatological expertise and a star known for her bold, authentic persona.
Kaya, trusted for formulations designed specifically for Indian skin, boasts a portfolio of over 75 products spanning acne care, sun protection, anti-ageing, pigmentation, hair, and body solutions. The brand’s dermat-led approach aims to simplify routines while delivering visible results cutting through the clutter of skincare trends that often leave consumers confused.
For Marico, the move signals a fresh chapter for Kaya. Marico executive vice president and head of beauty & styling digital business Akash Banerji said Fatima embodies “confidence, relatability, and a progressive take on beauty,” qualities that resonate with today’s informed yet overwhelmed skincare audience. He added that Kaya’s mission remains simple: science should empower, not complicate.
Fatima echoed this sentiment, saying Kaya stood out because it “cuts through the noise” with products co-created with dermatologists and built on trust. For her, authentic beauty is about confidence and clarity, not chasing fleeting trends.
With this partnership, Kaya looks to sharpen its storytelling edge while reinforcing its credibility as a science-backed, results-driven skincare brand. In an industry crowded with quick fixes, its pitch is clear, stop second-guessing, trust the experts, and let confidence be the true glow-up.
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