MUMBAI: Talk about a hair-raising debut. Kareena Kapoor Khan is now the face of a kids’ care revolution. KT Kids, India’s first dedicated children’s haircare brand, has roped in the Hindi cinema icon as its brand ambassador, blending her glamour and credibility with the playful charm of Spongebob Squarepants. The collaboration promises to make haircare both safe and fun, turning daily routines into moments children look forward to.
From shampoos and serums to protein creams, KT Kids’ Spongebob line delivers clinically tested, premium-quality solutions designed specifically for little ones. With age-specific ranges for boys and girls, the brand is already winning parents’ trust while adding a splash of colour and joy to everyday grooming.
“As a mother, I know how important safe and effective products are for kids,” said Kareena, adding that KT Kids’ range balances science with fun.
KT Kids founder Dhruv Sayani calls it a “bold leap,” combining science, trust and star power to set new standards in children’s haircare.
Looks like the kids’ aisle just got its most stylish upgrade yet.
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