MUMBAI: Now that’s what you call a reel good design! Filmmaker Karan Johar is bringing his trademark flair to the world of home appliances, teaming up with Nuuk for a multi-film campaign that celebrates the brand’s design-first philosophy.
Known for turning everyday emotions into cinematic moments, Karan channels that same touch into Nuuk’s new range, where sleek form meets smart function. The collaboration kicks off with Nuuk Brīsk, India’s first food-safe ILAG Ceramictech air fryer, a toxin-free innovation built for the modern kitchen.
The film, set in a stylish kitchen, captures Karan’s blend of drama and detail, showcasing an appliance that’s as safe as it is smart. With 8 preset cooking modes (including tandoor, crispy fry and ferment) and a 360 rapid air circulation system, the Brīsk proves design can be delicious too.
“I’ve always admired creations that combine innovation and intent,” said Karan Johar. “Nuuk’s design-first approach mirrors my belief that everyday experiences can be transformed through thoughtful design.”
Echoing this sentiment, Nuuk’s co-founders Gazal Kalra and Shalabh Gupta said the partnership brings together Karan’s creative sensibility and the brand’s mission to reimagine home living with purpose and polish.
The campaign will unfold through a series of stylish short films featuring Nuuk’s hero products, from air fryers to heaters and humidifiers, each crafted to highlight how design and function can beautifully coexist.
Since its launch in 2024, Nuuk has been redefining Indian homes with sleek, smart, and sustainable innovation. And with Karan Johar now in the frame, this partnership promises to make even kitchen counters feel red-carpet ready.
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