Mumbai: TAM Sports has released its report on commercial advertising on TV during the IPL 2023. Matches 36 to 70 of IPL 16 witnessed an increase of 5 per cent in the count of categories, 8 per cent in the count of advertisers and one per cent in the number of brands compared to matches one to 35.
Throughout 71 matches of IPL 16, Pan Masala was the only category that managed to secure a place in the top five categories. The top five categories in IPL 16 accounted for 53 per cent of the total ad volumes of the tournament. Ecom-Gaming and Pan Masala were the only categories among top five, that appeared in both IPL 16 and 15. In IPL 16, three out of the five categories belonged to the F&B sector. In the 71 matches of IPL 16, the top five advertisers accounted for 37 per cent of the total ad volumes. Sporta Technologies & K P Pan Foods were the only advertisers to appear in the top five list during both IPL 15 and IPL 16. K P Pan Foods and Vishnu Packaging were the only advertisers to secure a place in the top ten advertisers throughout all 71 matches during IPL 16.
In the same number of matches as IPL 15, which is 71, IPL 16 featured 19 new categories and 95 new brands during its advertisements. Two out of the top five new categories in IPL 16 belonged to the F&B Sector. Among the top five categories present in IPL 15 and not in IPL 16, three of them belonged to e-commerce sector. Among the 95 new brands, ‘Airtel 5G Plus’ was the leading brand followed by ‘Thums Up Charged’.
During the 71 matches of IPL 16, Coca-Cola and Asian Paints advertised their brands, exclusively on Hindi+English language sports channels and regional language sports channels, respectively. Total 96 brands advertised on both regional and Hindi+English sports channels during 71 matches of IPL 16. “Dream11.Com” was leading the list of common brands.
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