Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 14 – 27 June 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Air Deccan | Starcom | Maxus (Bangalore) | 200 million |
Creative | |||
| Bisk Farm (Bakery) | – | Bates David Enterprise (Kolkata) | 100-120 million |
| Clexane (Sanofi Aventis) | – | Euro RSCG | NA |
| Lantus (Sanofi Aventis) | – | ||
| ITC Greetings, Gifting Staitonery | Grey Worldwide (Mumbai) | Rediffusion DY&R (Chennai) | 20-30 million |
| JK Cement | TBWA & BEI Confluence | Dentsu Communications (Delhi) | NA |
| Life (Lifestyle channel by NDTV) | – | Equus Red Cell | NA |
| Odyssey (leisure chain stores) | – | Bates David Enterprise (Chennai) | 50 million |
Creative & Media | |||
Bharti Retail Pvt. Ltd. | – | JWT | 500 million |
Nikon Cameras | – | ADK Fortune | 80-100 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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