Mumbai: Jos Alukkas, one of South India’s leading jewellery groups, has entered into the second phase of HUID campaign after the central government had made the six-digit hallmarking mandatory a couple of months ago. As part of the campaign, Jos Alukkas has become the first jewellery group in the country to release a TV commercial on HUID awareness. The Kerala based jewellery group also conducted an exchange fest for exchanging old gold jewellery with new HUID hallmarked jewellery. Hundreds of people daily benefits Jos Alukkas Exchange Offer to change their old ornaments into HUID-marked new jewellery.
“India is a country where lakhs of people buy gold ornaments every day. But unfortunately, only three per cent of them have an awareness about HUID. Jos Alukkas HUID Fest has become a grand success. Jos Alukkas has hugely invested in the HUID awareness programs. We are taking this as a mission,’’ says Jos Alukkas Group chairman Jos Alukka.
Earlier, Jos Alukkas had launched a slew of programs including an HUID Exchange Fest soon after the Centre made HUID mandatory in gold jewellery in a bid to ensure quality and transparency along with fighting unethical practices in the market.
Being the first jewellery group which introduced and sold BIS-916 hallmarked gold jewellery, Jos Alukkas has already hallmarked 100 per cent of its gold stock with the six-digit Alphanumeric Unique Identification Code (HUID).
HUID Fest, first step of Jos Alukkas’s different campaigns associated with HUID awareness program has created a new sensation in the jewellery industry. Jos Alukkas only sells HUID-marked gold.
The ongoing Exchange Fest offers customers a fantastic opportunity to exchange old Gold jewellery with new HUID inscribed Gold jewellery. This Exchange Fest has also announced attractive offers for exchanging old jewellery.
With HUID, everyone will be able to directly access and track the purity, weight and source of the Gold Jewellery. Jos Alukkas has introduced massive plans for the HUID campaign. The campaign is focused on the ethos that ‘HUID gives you Courage’.
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