BANGALORE: Kerala-based jewellery chain Alukkas has announced its plan to open their outlet in Bangalore on 21 May. Alukkas has 36 outlets in Kerala, 32 in the Middle East and one in Coimbatore, Tamil Nadu.
Alukkas primarily advertise on television, print and outdoor media. This year Alukkas has roped in southern sensation Meena for a 15 second TVC. The ad, created by Alukkas’ in-house agency Anna Ads, is made on a budget of Rs 1.5 million.
The ad budget for promotion in all media including television is estimated to be in the range of Rs 5 million to Rs 10 million this year. Alukkas is also on the lookout for a suitable brand ambassador.
Alukkas’ turnover last year was in excess of Rs 6 billion, according to Alukkas GM Jose PP.
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