MUMBAI: Jasper, the multi-channel direct marketing platforms company, has launched a $2 million corpus, ‘Jasper Marketing Innovation Fund’.
Jasper will be looking at making investments in other companies that are engaged in innovation in the marketing services and platforms space in India through this fund.
Jasper, which operates deal-a-day site SnapDeal.com, has extended its presence in 30 cities in India and 5 countries across the globe within last two years. It claims relationships with 30,000+ retailers across various sectors.
Jasper CEO Kunal Bahl said, “Given our extensive reach and relationship with retailers, we can serve as an enable to provide the reach, expertise and resources to scale a strong marketing concept very quickly.”
The fund will aim at enabling companies and entrepreneurs in the marketing services and technologies sector in India to scale their products rapidly. “We are looking for very sharp and committed entrepreneurs who are passionate about build great products to meet marketing needs of retail businesses,” says Bahl.
The company would be looking at customer activation, loyalty, efficient brand promotions, social media, database marketing and mobile marketing sectors.
Jasper also owns MoneySaver and has recently acquired Bangalore-based Grabbon, a group buying company.
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