MUMBAI: Festivals in India aren’t just about lights, laddoos and laughter, they’re also prime time for brands to shine. ITV Network has now rolled out Rasrang, a festive-special ad engagement platform designed to help advertisers hit the right note with over 100 million users across India. With Navratri, Diwali and Christmas just around the corner, the timing is more than auspicious.
Rasrang blends data-driven targeting with editorial storytelling, giving brands both cultural resonance and measurable impact. Built on the scale of ITV’s flagship platforms including Newsx, Newsx World, India News, Inkhabar, The Daily Guardian and The Sunday Guardian the offering provides a multi-platform push across web, social, video and marquee live events. Brands can tap into 8,500 plus audience cohorts spanning entertainment, auto, BFSI, health, fitness, fashion, travel, sports and tech, while leveraging premium ad formats like Display, Video, Spotlight and AdTalk.
What sets Rasrang apart is its promise to deliver not just eyeballs, but ROI with recall. According to iTV, its digital properties already generate 100 million impressions monthly across websites, social media, YouTube and events. This reach, paired with Rasrang’s precision, positions campaigns to ride India’s festive frenzy while staying relevant to regional cultures and consumer aspirations.
The ethos remains rooted in iTV’s DNA of fearless journalism, incisive analysis and credible storytelling, now extended to brand partnerships. As the festive calendar kicks into high gear, Rasrang pitches itself as the stage where advertisers can not just be seen, but remembered, a platform where data meets diya, and campaigns celebrate alongside the country.
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