Brands
ITC marketing spend trends – FY-2014
BENGALURU: Indian fast moving consumer goods (FMCG), hotels, paperboards and specialty papers, packaging, agri-business, and information technology company ITC Limited (ITC) advertisement and sales promotion spend (ASP) in FY-2014 was 1 per cent lower at Rs 825.81 crore (2.28 per cent of Total Revenue or TR) as compared to the Rs 834.23 crore(2.57 per cent of TR) in FY-2013.
Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore
The company has a huge brand and sub-brand portfolio and is one of the biggest player in the highly competative FMCG market, that is constantly adding newer and newer product categories and products. Some of the brands and sub-brands under the ITC umbrella across vertials include Sunfeast, Fiama Di Wills, Kitchens of India, ITC Hotels, John Players, Bingo, Vivels, candyman, Mangaldeep, Aashirvaad, Classmate, Paperkraft, Wills, Aim, Engage and Mint-o.
ITC’s ASP in terms of percentage of TR in FY-2014 was the lowest at 2.28 per cent over the 11 year period beginning FY-2004 till FY-2014. However, in absolute value terms, FY-2014 ASP at Rs 825.81 crore was the second largest during this period, the largest being in FY-2013 at Rs 834.23 crore. The company’s highest ASP spend in terms of percentage of TR was in 2004 at 3.97 per cent (Rs. 265.72 crore).
The linear trend in Fig A below indicates that while in absolute rupee terms, the company’s ASP will be higher in FY-2015 and beyond, ASP in terms of percentage of TR, ASP is likely to be lower or flat.

ITC’s annual reports indicate some interesting facts. Please refer to Fig B below. The company’s TR has increased by 5.42 times from the Rs 6695.32 crores in FY-2004 to Rs 36288.03 crore in FY-2014, correspondingly, its total expenditure has gone up 5.31 times from Rs 4376.26 crore (65.4 per cent of TR) to Rs 23236.48 crore (64 per cent of TR); it corresponding PAT too has jumped 5.58 times from Rs 1592.85 crore (23.8 per cent of TR) to Rs 8891.38 crore (24.5 per cent of TR), while its ASP has gone up by only 3.11 times from Rs 265.72 crore (3.97 per cent of TR) to Rs 825.81 crore (2.28 per cent of TR). Even in FY-2013, ASP was just fractionally more at 3.14 times the ASP in 2004. This indicates that the improvement in expenditure has been at the cost of lowering of ASP in terms of percentage of TR.

Big players like HUL, Britannia and Parle in the foods and FMCG space are vying for the viewers attention and stomach space in the case of food, as ITC Foods division past CEO Ravi Navare once said. Over time, its ASP and specifically its ad spends should grow in absolute rupee terms, and maybe remain flat in terms of ASP as percentage of TR?
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
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