MUMBAI: Behold the new Boss move Indian star Ishaan Khatter has officially joined the cast of Hugo Boss’ Fall/Winter 2025 campaign, Be the Next, putting a bold spin on the brand’s iconic “be your own boss” platform.
Khatter, who recently dazzled at the 2025 Cannes Film Festival with his Hollywood breakout Homebound, is now fronting the campaign as one of its global faces, alongside English actor (and future DC superhero) Aaron Pierre, K-pop megastar S.Coups of Seventeen, tennis ace Taylor Fritz, and fashion’s fastest-rising model, Amelia Gray. Together, the eclectic line-up embodies the campaign’s mantra of ambition, individuality, and rewriting the rulebook.
The campaign film charts Khatter’s symbolic walk through a tunnel towards a radiant light mirroring his own artistic journey from Mumbai’s indie films to the global stage. Styled in rich textures and sleek tonal layers from the Boss FW25 collection, he embodies the modern Boss: risk-taker, rule-breaker, and legacy-maker.
Speaking about his new role, Khatter said:“It’s about staying true to yourself, pushing boundaries, and constantly striving to grow. For me, it’s not just about success but about the journey and the stories we create along the way.”
With its global cast, the campaign will hit the streets (and screens) through a 360-degree blitz billboards lighting up major world cities, high-traffic outdoor spots, and a digital push across platforms. The collection itself will roll out in Boss stores worldwide, online at boss.com, and through wholesale partners.
For Khatter, hailed as Bollywood’s “It Boy” gone international, this campaign cements his place not just as a rising actor but as a global style force. For Boss, it’s another step in reframing power dressing for a generation that’s hungry to own its narrative.
Leave a Reply