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Integral Ad Science partners with Good-Loop to provide digital advertising solutions

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Mumbai: The global leader in digital media quality, Integral Ad Science (IAS), on Wednesday announced a global partnership with purpose-led ad platform Good-Loop.

The partnership will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.

The partnership will see Good-Loop’s carbon measurement solution integrated into IAS’s reporting platform, IAS Signal. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability.

Data feeds from Good-Loop will enable advertisers that use IAS’s media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle.

There is significant computing power required to fuel the trillions of real-time auctions taking place across the length and breadth of the programmatic ecosystem, resulting in carbon emissions.

Speaking about this partnership, IAS CEO Lisa Utzschneider said, “Sustainability is a global priority for IAS and we believe that it is our collective responsibility to make a lasting impact.”

“Our partnership with Good-Loop will bring greater climate change transparency for advertisers and provide them with the tools they need to reduce their carbon emissions. The partnership is a major step forward to further decarbonize digital media,” he added.

Good-Loop is on a mission to develop simple solutions that move the industry towards positive, climate-friendly advertising. Good-Loop is a certified net carbon-negative business.

Adding to that, Good-Loop CEO Amy Williams said, “Integral Ad Science has been a leader in our industry for many years, helping to educate and equip our industry for an era of safer, more effective media buying.”

He further said, “In fact, it’s a company I took a lot of inspiration from when I was establishing my own business. I’m genuinely thrilled to partner with such a pioneering, forward-thinking company as we work together to drive the industry forward once again. Together, our integrated Green Media solution will empower advertisers across the world to put their net zero commitments into action and to make a real, lasting change for generations to come.”

Sanofi, the global healthcare brand, and Omnicom Media Group (OMG), the leading media services provider, will take part in the testing of carbon emissions tracking developed by IAS and Good-Loop.

Sanofi global head of media, digital & strategic planning Prasad Ghag said, “Sanofi’s consumer healthcare business will look to challenge all activities across the marketing supply chain in line with our objective to build the road to carbon neutrality by 2030. The carbon tracking tool beta test along with IAS and Good-loop will be our starting point to understand carbon emissions levels through our media activities and will be key in designing future actions in media to contribute to our broader carbon reduction targets.”

OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.

OMG global digital and operations lead Charlotte Baxter commented, “At OMG, sustainability is a priority, and we take our collective responsibility to care for the planet seriously. We are pioneering solutions to help measure and ultimately reduce carbon emissions related to media activity and are proud to support Sanofi on their equally ambitious journey.”

Furthermore, earlier this year, IAS committed to the Vista Climate Pledge along with the Vista Equity Partners portfolio of companies. The pledge includes IAS measuring its greenhouse gas (GHG) emissions and reducing emissions annually.

Digital Agencies

Kunal Wanvari steps up as senior brand and digital marketing manager at Franklin Templeton India

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MUMBAI: Franklin Templeton India has elevated Kunal Wanvari to senior brand and digital marketing manager, signalling a continued push towards data-driven brand building and digital-first engagement in a crowded asset management market.

Wanvari has spent nearly eight years with Franklin Templeton India, steadily rising through the marketing ranks. Prior to this role, he served as marketing manager and assistant marketing manager, working across brand strategy, content, digital media and campaign execution from the firm’s Mumbai office.

Before joining Franklin Templeton, Wanvari built his digital credentials at WATConsult, where he handled brand strategy and account leadership roles, and earlier at Kush Infosystems, focusing on SEO and performance marketing. His career began in sales and marketing roles, giving him a ground-up understanding of commercial storytelling.

A computer engineer by training with deep digital marketing expertise, Wanvari’s elevation reflects Franklin Templeton’s bet on hybrid marketers—equal parts brand, data and digital—as competition for investor attention intensifies.

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PSB Xchange appoints Ankush Aggarwal as CXO, Sahil Sikka as CBO and CFO

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MUMBAI: PSB Xchange, India’s digital marketplace for financial solutions and a flagship platform of Veefin Solutions Limited, has reinforced its leadership team with two senior appointments as it prepares for its next phase of growth.

Ankush Aggarwal has been named chief experience officer, bringing with him more than 20 years of experience across corporate banking and the SME ecosystem. In his new role, he will focus on shaping simple, seamless and results-oriented experiences for banks, corporates and ecosystem partners. Aggarwal has previously held leadership roles at Kotak Mahindra Bank, IndusInd Bank and SG Finserve, where he led initiatives across customer onboarding, credit processes, servicing operations and digital transformation.

Widely recognised for connecting technology, operations and business strategy, Aggarwal has consistently built scalable and compliant experience models. At PSB Xchange, his focus will be on strengthening platform thinking, governance and continuous improvement to enhance efficiency and customer outcomes.

Alongside him, Sahil Sikka joins PSB Xchange as chief business officer and chief financial officer. With over 15 years of experience in banking and financial services, Sikka has played a key role in building and scaling businesses. He was part of the founding leadership team at SG Finserve, where he helped create a listed NBFC, overseeing business strategy, capital planning, product development and governance. His work earned him the best CFO financial services award at the India CFO Awards 2024.

Earlier in his career, Sikka worked with HDFC Bank, Aditya Birla Finance and Kotak Mahindra Bank, driving growth across corporate banking and structured finance. In his dual role at PSB Xchange, he will focus on strengthening growth strategy, scaling operations sustainably and delivering long-term value through strong governance and collaboration.

Commenting on the appointments, PSB Xchange and Veefin Solutions Limited CEO Sorabh Dhawan, said the additions reflect the platform’s ambitions as it expands its engagement with banks and financial institutions. He added that Aggarwal’s experience-led approach and Sikka’s strategic and financial expertise will be central to driving sustainable growth and value creation in the years ahead.

 

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Kisha Gupta takes charge as Infosys global head of brand

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BENGALURU: Infosys has appointed Kisha Gupta as its new global head of brand, a move that highlights both her remarkable journey within the company and her unique approach to leadership. Having spent more than 13 years at Infosys, Gupta brings to the role a wealth of experience spanning brand building, academic relations, and large-scale event management. She assumes the position with a commitment to creativity, purpose, and heart, promising to steer Infosys’ global brand with care and vision.

Gupta’s career at Infosys is notable not just for its longevity but for the breadth of her impact. Since 2016, she has led the company’s global academic relations, collaborating directly with Infosys co-founder N. R. Narayana Murthy on flagship initiatives like InStep, the company’s global internship programme. Each year, InStep welcomes over 250 interns from more than 50 nationalities, offering them a chance to gain hands-on experience and exposure to cutting-edge technology projects. Beyond internships, Gupta has built strong networks with students, professors, deans, and chancellors from the world’s top 200 universities, positioning Infosys as a thought leader in global academia.

Her contributions extend to brand strategy and visibility, having designed social media campaigns, reviewed creative content, and represented Infosys at over 200 international events. She has also overseen large-scale corporate events, including Confluence and Connect, and led the redesign of Infosys’ marketing floor to foster collaboration and agile working. This combination of strategic oversight and hands-on execution has made her a trusted figure within Infosys leadership, reporting directly to the CMO and working closely with the board and founders.

Beyond Infosys, Gupta has played a key role in nurturing the next generation of global leaders. As Chairperson of Aiesec in India, she works to provide students with opportunities for cross-cultural learning and to foster a more inclusive, diverse workforce. She has also attended the prestigious Stanford Graduate School of Business Ignite Program, further honing her business acumen and leadership skills.

Reflecting on her new role, Gupta expressed gratitude to mentors, colleagues, and her predecessor for their support. “If you are reading this, chances are you have played a part in my journey. That makes this moment as much yours as it is mine,” she wrote. With her proven track record in brand building, academia, and global engagement, Kisha Gupta is poised to take Infosys’ brand to new heights, blending creativity, purpose, and human touch in every initiative.
 

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