MUMBAI: What do you get when a curious little boy meets an unclickable monument? A splash of imagination, a burst of colour and a nation reminded of its timeless beauty. Birla Opus Paints, under Grasim Industries of the Aditya Birla Group, has launched the next chapter of its “Duniya Ko Rang Do” story with a stunning new campaign titled Celebrating Colours of India.
This time, the animated Opus Boy returns to brighten not just walls but history itself, beginning with the Gateway of India. In the film, a disheartened street photographer struggles to draw attention to the monument. That’s when our pint-sized hero steps in with a colourful transformation giving the colonial arch a vibrant makeover that captivates onlookers and rekindles national pride.
The campaign showcases the power of paint to transform not only spaces but also perspectives. It builds on the emotional tone and animation style of the earlier brand launch, but dials it up to a national scale turning iconic monuments into canvases of creativity.
“The film reinforces the influence of colours and our commitment to beautify spaces while contributing to the national spirit and pride,” said Birla Opus Paints CEO Rakshit Hargave.
Taking the message a step further, Birla Opus Paints head of marketing Inderpreet Singh added, “By showcasing the potential of our paints with places of heritage and deep cultural significance, we aim to create a powerful story of hope reminding every Indian of the beauty around them.”
Crafted by Leo India and brought to visual life by Brazil’s Zombie Studios, the film uses rich 3D animation to set an immersive mood. “The grandeur and timelessness of the Gateway make it a perfect canvas,” said Leo India chief creative officer Sachin Kamble. “It’s about inspiring viewers to see the familiar through a transformative lens.”
The campaign is now live across TV, digital, print, radio, and OOH. And yes, the Gateway of India may be made of stone, but Opus shows us how it can still make hearts bloom.
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