MAM
India’s economic boom spurs BBC World ad growth
NEW DELHI: BBC World in India is seeing a remarkable increase in category advertising and finding new advertisers over the past year or so, the latest being Uttaranchal government signing up exclusively last Friday with the global news broadcaster for its tourism advertising across Europe, Asia-Pacific and USA.
The channel is now viewed in 16.5 million cable and DTH homes, an increase by 1.5 million homes this year, the company has said.
Without revealing figures on the average growth rate in revenue, Seema Mohapatra, BBC World’s head, advertising sales, India, tells indiantelevision.com that BBC is rapidly expanding its market in India and seeing two new trends: Indian MNCs looking at global markets have greatly increased their advertising on BBC World internationally, including Europe, the US, Asia-Pacific and Africa; and the interest of global players in advertising in BBC’s India programming has also increased.
Mohapatra says: “We have been growing steadily over the last couple of years and last year we recorded a substantial growth over the previous year.”
“We are currently working on some groundbreaking initiatives with some of our IT clients that specifically target the younger audiences,” Mohapatra reveals.
“This year, Aditya Birla, Kirloskar and a few others have advertised on BBC World internationally. Uttaranchal Tourism have advertised exclusively with us in Europe, Asia Pacific and USA and has been extremely happy with the outcome,” Mohapatra asserts.
“Besides, India being the emerging epicentre of global business, the interest in India from global players has gone up significantly and we see that in our business. With these emerging trends, I see us being at the helm of developing strategies along with clients rather than just act as an agent for them,” she adds.
The channel also claims to be the leader in international news service in this country, especially because of its long presence here. “The Indian market has been a focus for BBC World since its launch in 1995,” Mohapatra said in an exclusive interaction with indiantelevision.com.
Mohapatra says: “Our core advertisers have remained and grown with us and we have added on new advertisers from emerging sectors like real estate, IPOs and IT as well as Indian MNCs. We have also seen a sharply defined demand last year, from companies that want to reach out to discerning audiences and are looking at focussing on the right group of people.”.
She avers that the Global Indian Survey conducted by BBC World also reiterates the fact that there are more and more Indians today who have a keen interest in global affairs and international news.
The key advertising categories on the channel are IT and telecom, premium white goods, banking and finance, travel tourism, and motoring, according to her.
“We believe in working as ‘thought partners’ with our clients and have a dedicated client solutions team who work with our key clients to understand their objectives before developing a solution on how they can best work together on attaining their objectives within a said budget. BBC World offers a low clutter environment that enhances greater recall for the client’s creative helping it stand apart from the competition,” Mohapatra claims.
Referring to BBC’s audience, she points out: “Our key audience, apart from opinion formers and decision makers, also include progressive people who are very keen to know what’s happening in the world – all of whom have an enviable spending power that works well for our advertisers.”
One advertiser increasing its spending on BBC each year is the tourism ministry. Mohaptra revealed that the Ministry of Tourism and the ‘Incredible India’ campaign have continued to increase their ad spends on BBC World, ever since they began advertising with the channel four years ago.
“This year, we are proud to have worked with the ministry to produce three unique commercials which highlighted the different sectors and raised the profile of India as a country with world-class health care services and state-of-the-art conference facilities. Indian tourism is, in fact, using the Ayurveda film created by us, for the Incredible India Campaign on the domestic channels,” she avers, while giving an example of new forms of client solutions systems BBC has put in place.
Adds Mohapatra, “There is a lot of interest in India today and a whole host of global companies want to reach the Indian consumer. International energy clients, tourist boards, airlines, hotels, banks, telecom and other investors looking to come into India are advertising to an Indian audience.”
And though international news is and shall remain the channel’s focus, it is going to increase its Indian content considerably in the near future. The channel is currently planning a series on Indian weddings due to be filmed in March and scheduled to broadcast on BBC World globally in the summer 2007.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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