MUMBAI: Booking a phone just got an upgrade. Imagine by Ample has shaken up India’s premium retail market with its “Imagine More” campaign: a gamified, consumer-first approach to iphone 17 pre-bookings that promises more than just a transaction.
Conceptualised by creative agency Schbang, the campaign cuts through the usual clutter of offers and queues by focusing on “more offers, more rewards, more experiences.” At the heart of the innovation lies the ‘More Portal’: a seven-day gamified Whatsapp journey that keeps customers engaged from pre-booking to delivery, with surprises, rewards, and interactive touchpoints along the way.
Ample Group, chief marketing officer, Neha Jindal explained, “With the iphone 17, we’ve gone beyond convenience to create a first-of-its-kind platform that makes the journey fun, engaging, and rewarding. At Imagine, Apple fans don’t just upgrade, they celebrate.”
Backed by 36 micro-influencers, eight city-specific PR rollouts, and regional storytelling in Tamil, Malayalam, and Bangalore-centric activations, the campaign ensures Apple enthusiasts across India feel both excited and included.
“This launch was never about just enabling pre-bookings,” said Schbang’s Vrinda Bajaj. “It was about crafting an experience that built anticipation at every step, so Apple fans felt celebrated, not just serviced.”
With 47 stores across south India and a strong digital footprint, Imagine by Ample has already cemented itself as one of India’s leading Apple-exclusive retailers. By transforming a routine pre-order process into an immersive, gamified journey, it has now raised the bar for how brands can create loyalty and excitement in a crowded market.
In short, Imagine isn’t just selling iphones, it’s selling the thrill of the wait.
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