ITV

IBD (Percept) wins Viera (Panasonic and Lumix (Panasonic) creative accounts with an annual spend of Rs 250 mn.

Written by

indiantelevision.com Team

in

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Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 3 Sep 2008 – 17 Sep 2008.
























































Account name
Incumbent
New agency
Reported annual
spends in Rs
Media

KEI cables
Dentsu
Alliance Advertising
50-60 million

Levi Strauss India
Mindshare
Madison
NA

Creative
Emirates Airline
 Euro RSCG
 O&M 100 million
Kalpataru Group The Republic
 Pickle Advertising 80-100 million
Viera (Panasonic) – IBD (Percept)

 250 million

Lumix (Panasonic) –
Wockhardt – O&M (Bangalore) 150-200 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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