Mumbai: IBC2023 has announced that it is launching a new IBC Exhibitor Steering Group to broaden the range of views and voices that help shape the event with an industry-inclusive approach to drive innovation and empower people throughout the entire media, entertainment and technology value chain. IABM (the International Trade Association for the Broadcast and Media Industry) managing director at dovetail creative and former head of marketing and engagement Lisa Collins, has been appointed chair of the new group. It replaces the IBC Exhibitor Committee. The Exhibitor Steering Group will pull together senior leaders and influencers from across the exhibitor landscape – from long-standing vendors to new media start-ups – and aims to reflect the entire industry demographic in terms of sector, region, company size, gender, race and belief.
“I’m honoured to become chair of the IBC Exhibitor Steering Group, which will draw on a wealth of industry experience to help map the show’s future,” said Collins. “With this new group, we are looking to spark two-way conversations that shift expectations and propel positive change as IBC continues to evolve. It will enable IBC to engage with and actively listen to every quarter of its exhibitor community, which plays an absolutely critical role in the planning and successful delivery of the show each year. I would also like to see this group and its individual members emerge as a mentoring resource for other exhibitors coming to IBC – one that newcomers, for instance, can come to for insights and advice on how to get the most out of their investment at the show.”
The IBC Exhibitor Steering Group members include key players representing a cross-section of businesses that reflect the changing shape of media and entertainment. They include Amagi vice president of global marketing Sanjay Kirimanjeshwar; Margot Ouali marketing manager Appear; Broadpeak global director of marketing & communications Elodie Levre; Clear-Com director of marketing Rachel Archibald; Dalet chief marketing officer Robin Kirchhoffer; Lawo director of marketing & communications Andreas Hilmer; Net Insight global marketing director Yaya Selva; Pebble sales & marketing director Alison Pavitt; Pixotope VP global marketing Ben Davenport; Ross Video director of global marketing Lauren Myers; TAG Video Systems marketing director Danna Mann; Viaccess-Orca executive VP global communications Atika Boulgaz; Zixi senior VP alliances and marketing John Wastcoat; and more.
IBC director Steve Connolly noted, “IBC is committed to staying relevant, and we believe that now is the right time to revamp what was the Exhibitor Committee by replacing it with the IBC Exhibitor Steering Group. By bringing in new people and fresh thinking, we will ensure that this group has an inclusive voice that represents the full spectrum of the global media, entertainment and technology industry at a time when the marketplace continues to see rapid change and new challenges emerging. With the introduction of new faces will come the need to say goodbye to some old friends. We thank those members who are leaving us for their service and support over the years. Many have made a big contribution to what IBC is today, and we hope they have valued and enjoyed their IBC experience.”
The IBC Exhibitor Steering Group will hold its first meeting at NAB Show 2023, which takes place in Las Vegas from 15-19 April. IBC2023 takes place at the RAI Amsterdam from 15-18 September.
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