MUMBAI: Hush Puppies, the global comfort-first footwear brand retailed in India by Bata, is giving workwear a cheeky upgrade with its new campaign ‘Ease Please’, fronted by comedian and actor Vir Das. A new collection of office sneakers blends the cushy swagger of a sneaker with the sleek polish of formal shoes.
The campaign is a sartorial nudge to overworked professionals—ditch the grind, not your style. The message is clear: success doesn’t need to pinch. And with Hush Puppies’ signature Zero G tech and ultra-light soles, these kicks prove you can race at your own pace.
The playful campaign film taps into that familiar work-life blur with a message that lands gently but firmly—when you feel good in your shoes, you think better on your feet. Das walks the talk, literally, as the brand’s iconic Basset Hound trails him through moments of laid-back genius.
“With Ease Please campaign, we want to inspire a refreshing take on modern work culture—where feeling good, staying confident, and being effortlessly stylish coexist. Hush Puppies has always stood for ease and sophistication, and with Vir Das bringing this thought to life, we’re excited to offer footwear that supports people in every step of their journey,” said Bata India head of marketing, Deepika Deepti.
Das added, “Ease Please’ for me is a mindset. We often get so caught up in chasing goals that we forget to enjoy the ride. Hush Puppies brings a fresh perspective, proving that style and comfort can go hand in hand. I love how the office sneakers let me transition effortlessly through my day—whether I’m on stage, traveling, or just taking it easy.”
Crafted for all-day comfort with classic Oxford silhouettes and sleek uppers, the new range is available at select Bata stores, Hush Puppies EBOs, and online at Bata.com. With this launch, Hush Puppies isn’t just putting sneakers in the boardroom—it’s putting ease at the centre of ambition.
Leave a Reply