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How to Make Bike Ownership Worry-Free in Indian Cities?

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In Indian cities, bikes are a lifeline for quick, affordable travel, but they also demand careful ownership. Congested roads, unpredictable drivers, and regular wear and tear can make riding stressful. 

The solution? A proactive approach. From choosing reliable cover and riding safely to maintaining your two-wheeler regularly, here’s how to turn bike ownership into a smooth, secure, and worry-free experience.

Common Challenges of Bike Ownership in Cities

Owning a bike in an Indian city can be convenient and cost-effective, but it also brings unique challenges. From maintenance to navigating daily traffic, riders often face hurdles that require planning and attention.

1.  Frequent servicing and maintenance needs.

2.  Rising fuel prices are impacting daily costs.

3.  Limited availability of safe parking spaces.

4.  Daily wear and tear from constant use.

5.  Navigating busy roads and traffic congestion.

6.  Dealing with unpredictable weather and road conditions.

7.  Managing tight schedules while ensuring timely upkeep.

8.  Small issues escalate into costly repairs without regular care.

8 Easy Steps to Keep Your Riding Experience Smooth in Indian Cities

Managing a bike in a busy city doesn’t have to be complicated. With a few simple habits and practical steps, you can reduce everyday stress and keep your two-wheeler running smoothly. Here are eight easy ways to make your ownership experience safer, simpler, and more efficient.

1. Start with the Right Bike for City Use

The first step towards stress-free ownership is choosing a bike that suits your daily needs. Not every bike is made for Indian city roads. You’ll need a model that balances power, mileage, manoeuvrability, and ease of maintenance. Look for bikes that offer:

a.  Lightweight frame and easy handling

b.  Good mileage and fuel efficiency

c.  Upright seating posture for comfort in traffic

d.  Decent ground clearance for uneven roads

e.  Tubeless tyres for reduced puncture hassle

2. Two-Wheeler Insurance: Your Everyday Safety Net

City riding comes with unpredictability, bumper-to-bumper traffic, potholes, and narrow lanes, all of which increase the chances of minor accidents or damage. That’s where two-wheeler insurance steps in.

a.  Covers repair costs in case of accidents

b.  Protects against theft, vandalism, or natural disasters

c.  Cashless repair options at network garages

d.  Some policies offer roadside assistance and towing.

3. Service Your Bike Regularly Without Waiting for Trouble

Maintenance is often overlooked until a problem arises. But it shouldn’t be.

a.  Refer to your owner’s manual and follow the suggested service timeline.

b.  Get your engine oil changed on time.

c.  Check tyre pressure every 10–15 days.

d.  Inspect brakes, chain, and lights monthly.

e.  Keep your air filter and battery clean.

For those who ride daily, minor issues like brake pad wear or clutch stiffness can escalate if left unchecked. Preventive care saves you both money and stress in the long run.

4. Master Safe Riding Habits for City Roads

City riding is all about being alert and defensive. Unlike highways, you’re navigating a mix of pedestrians, autos, buses, and stray animals, often all at once. Urban riding tips every biker should follow:

a.  Always wear a helmet and fasten it properly

b.  Avoid weaving through traffic; it increases collision risk.

c.  Use indicators early while turning.

d.  Don’t ride too close to other vehicles.

e.  Slow down during rain or on poorly lit roads.

f.  Make visibility your priority, wear reflective clothing, and keep your headlights on, even during the day.

g. Back Up with Comprehensive Insurance

Even with safe riding, unforeseen events like accidents, theft, or natural disasters can still cause damage. A comprehensive two-wheeler insurance policy offers wide protection and acts as a financial shield against costly repairs or losses. It typically covers:

i.  Damage from road accidents

ii.  Loss due to man-made disasters like fire or vandalism

iii.  Loss due to natural disasters like floods or storms

iv.  Theft or total loss of the vehicle

v.  Third-party liabilities for injury or property damage

vi.  Optional add-ons for enhanced protection

Having this cover ensures you’re prepared for unexpected expenses and can continue riding with confidence.

5. Park Smart to Avoid Damage or Fines

Finding safe parking in cities is a daily struggle. Parking in the wrong place can result in scratches, fines, or worse, towing.

a.  Choose well-lit, secure spots, preferably near CCTV cameras

b.  Use a front disc lock or handlebar lock for added security.

c.  Avoid parking too close to cars or walls, as scratches are common.

d.  In public lots, avoid corners or blind spots that attract theft.

e.  For apartment parking, request a dedicated space if possible.

6. Keep Important Documents Handy and Digital

In case of an accident or police check, you don’t want to be caught off guard. Always have digital and physical copies of:

a.  Registration Certificate (RC)

b.  Driving licence

c.  Pollution Under Control certificate (PUC)

d.  Insurance policy

e.  Emergency contact details

Apps like DigiLocker are accepted by the traffic police and make document storage hassle-free.

7. Plan for Emergencies Before They Happen

City rides can throw up surprises, a flat tyre in the rain, a dead battery after office hours, or a minor skid in traffic. It helps to be prepared.

a.  Portable tyre inflator or puncture kit

b.  First-aid kit

c.  Flashlight

d.  Phone charger or power bank

e.  Contact number of your regular mechanic or roadside assistance

Even better, check if your bike insurance includes on-road assistance, which can be a lifesaver when you least expect it.

8. Use Tech to Simplify Your Rides

Technology has made city commuting smarter. From navigation to maintenance tracking, there’s an app or device for almost everything.

a.  Navigation apps for real-time traffic

b.  Fuel tracker apps to monitor mileage and fuel usage

c.  Service reminder apps to keep up with maintenance schedules

d.  Insurance apps to raise claims or renew policies

e.  Ride-sharing apps (for pillion riders) to split fuel costs

f.  Some bikes even come with built-in Bluetooth and connected dashboards, ideal for staying on top of alerts.

Owning a bike in the city can be simple and stress-free. Paying attention to simple things like maintenance, safety, and smart habits can make everyday riding much easier. A little preparation helps avoid unexpected issues and keeps your journeys smooth. 

New riders and seasoned commuters alike can benefit from staying informed and proactive to enjoy the convenience a two-wheeler truly brings.

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MAM

Nielsen launches co-viewing pilot to sharpen TV measurement

Super Bowl pilot to refine how shared TV audiences are counted

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MUMBAI: Nielsen is taking a fresh stab at one of television’s oldest blind spots: how many people are actually watching the same screen. The audience-measurement giant on February 4 unveiled a co-viewing pilot that uses wearable devices to better capture shared viewing, starting with America’s biggest broadcast stage.

The trial begins with Super Bowl LX on NBC on February 8, 2026, before extending to other high-profile live sports and entertainment events in the first half of the year. The goal is simple but commercially potent: count viewers more accurately, especially during live spectacles that pull families and friends to one screen.

The new approach leans on Nielsen’s proprietary wearable meters, wrist-worn devices that resemble smartwatches. These passively capture audio signatures from TV content, logging exposure to shows, films and live events without requiring viewers to sign in or self-report. In theory, fewer clicks, fewer lapses, better data.

Karthik Rao, Nielsen’s ceo, cast the move as part of a broader measurement push. He said the company’s task is to keep pushing accuracy as clients invest heavily in live programming that draws mass audiences. The co-viewing pilot, he added, builds on upgrades such as Big Data + Panel measurement, out-of-home expansion, live-streaming metrics and wearable-based tracking.

Co-viewing is not new territory for Nielsen, which has long tried to estimate how many people sit before a single set. What is new is the heavier integration of wearables and passive detection to reduce reliance on active inputs from panel homes.

For now, the pilot comes with caveats. Co-viewing estimates from the trial will not be folded into Nielsen’s Big Data + Panel ratings, which remain the industry’s trading currency. Instead, pilot findings will be shared with clients a few weeks after final Big Data + Panel ratings are delivered. Clients may disclose those findings publicly.

More impact data will follow later this year. Full integration into Nielsen’s marketing-intelligence suite is slated as a longer-term play, with a target of bringing co-viewing into currency measurement for the 2026–2027 season. This is only phase one, with further co-viewing enhancements planned beyond 2026 and additional timelines to be announced.

The push fits a wider pattern. Nielsen has in recent years expanded big-data integration, adopted first-party data for live-streaming measurement and broadened out-of-home tracking. It also positions itself as the reference point for streaming metrics through products such as The Gauge and the Nielsen Streaming Top 10.

In a market where billions of ad dollars hinge on decimal points, counting who is in the room matters. If Nielsen can pin down shared viewing, the humble sofa could become prime measurement real estate. The race to count every eyeball just found a new wrist to watch.

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Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Meta appoints Anuvrat Rao as APAC head of commerce partnerships

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SINGAPORE: Anuvrat Rao has taken charge as APAC  head of commerce and signals partnerships at Meta, steering monetisation deals across Facebook, Instagram and WhatsApp from Singapore. The former Google executive, known for launching Google Assistant, PWAs, AMP and Firebase across Asia-Pacific, steps into the role after a high-growth stint as chief business officer at Locofy.ai.

At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.

Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.

Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.

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